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News
Why TV and Radio Belong in Your 2026 Marketing Plan
Imagine being the first name people think of when they need some electrical work done. That kind of ‘front of mind’ awareness is the holy grail of marketing. And while...
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Industry
The EV charger station revolution – NHP solves a huge EV challenge
Access to EV charger stations has been a stumbling block to the wider adoption of EVs. Thanks to Gemcell supplier NHP, that’s all about to change. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/ev-charger-station/">Read More...<span class="screen-reader-text"> from The EV charger station revolution – NHP solves a huge EV challenge</span></a></p>
Knowledge and Insights
Business Toolbox: Marketing
Marketing is essential to keep those customers coming in. Here, our experts answer questions posed by electrical contractors just like you. How do I get free publicity such as PR opportunities? Isabel Thomson-Officer, Co-Founder and Managing Director of Manifest says: The beauty of PR is that you can do it without it costing you a [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/business-toolbox-marketing/">Read More...<span class="screen-reader-text"> from Business Toolbox: Marketing</span></a></p>
New Products
Klein Tools – Ratcheting Crimper Set
The full-cycle Ratcheting Crimper Set crimps insulated, non-insulated, heat shrink and ferrule wire terminals onto 0.5 – 6mm² stranded copper wire. Set comes with ratcheting crimper tool, four interchangeable crimping dies and carrying case. Each crimping die features multiple crimping cavities that are specially designed for each terminal type. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/new-products/klein-tools-ratcheting-crimper-set/">Read More...<span class="screen-reader-text"> from Klein Tools – Ratcheting Crimper Set</span></a></p>
Business
Why TV and Radio Belong in Your 2026 Marketing Plan
Don’t let your marketing get lost in the scroll. Discover why TV, BVOD, and radio are the keys to building trust and owning your local market in 2026. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/tv-radio-marketing-plan-for-electrical-contractors/">Read More...<span class="screen-reader-text"> from Why TV and Radio Belong in Your 2026 Marketing Plan</span></a></p>
News
Why TV and Radio Belong in Your 2026 Marketing Plan
Imagine being the first name people think of when they need some electrical work done. That kind of ‘front of mind’ awareness is the holy grail of marketing. And while...
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Master Electricians Australia
Why do electricians still go unpaid when the builder goes bust?
