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Should I send an enewsletter to my customers?
Email marketing. Enewsletters. EDMs. Call them what you want. They need to be in your marketing strategy for 2026. Here’s why. In the world of all-singing, all-dancing digital marketing tactics,...
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Industry
EVs in Australia 2026 – the stats and the trends
How are EVs shaping up in Australia for 2026. We take a look at sales trends and the opportunities for contractors, too. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/electric-vehicles-in-australia-2026/">Read More...<span class="screen-reader-text"> from EVs in Australia 2026 – the stats and the trends</span></a></p>
Knowledge and Insights
Australia’s social media ban: what it means for electricians
Australia’s social media ban for under-16s is here. Learn how this world-first law impacts your electrical business, from customer reach to finding apprentices, and how to diversify your marketing now. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/australia-social-media-ban/">Read More...<span class="screen-reader-text"> from Australia’s social media ban: what it means for electricians</span></a></p>
New Products
Ventair – FanLink
Introducing the Ventair FanLink app control module, the new high-tech way to control your Skyfan. Simply plug the module directly into the port in your fan receiver, download the free PIXIE app (available on Android and IOS devices) and you’ve unleashed ultimate control of your Skyfan ceiling fan. Pairing only takes a few minutes once [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/new-products/ventair-fanlink/">Read More...<span class="screen-reader-text"> from Ventair – FanLink</span></a></p>
Business
Should I send an enewsletter to my customers?
Enewsletters have been part of the marketing mix for the best part of 30 years. So should you still be factoring them into your 2026 plans? [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/should-i-send-enewsletter-to-customers/">Read More...<span class="screen-reader-text"> from Should I send an enewsletter to my customers?</span></a></p>
News
Should I send an enewsletter to my customers?
Email marketing. Enewsletters. EDMs. Call them what you want. They need to be in your marketing strategy for 2026. Here’s why. In the world of all-singing, all-dancing digital marketing tactics,...
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