Gemcell: Where the very best independent electrical wholesalers, contractors, and suppliers call home. Built by independents, powered by partnership.
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Gemcell: Home to independent wholesalers, trusted suppliers and electrical contractors

Globally recognised brands, the heartbeat of your local community

Expert advice and insights for electrical contractors

Supporting local businesses in Australia and New Zealand since 1991

Real-life people, real-life experiences, local opportunities

Connecting the best suppliers, independent wholesalers & contractors

Helping wholesalers and contractors create better businesses

Experience the Gemcell difference

1

Local, independent & family-owned

Gemcell member wholesalers are independent, family-run Australian businesses. They’ve lived and worked in their communities for decades, earning trust through genuine relationships and reliable service. These are locals serving locals.

2

Committed to contractors

Our members are all-in on supporting the success of electrical contractors. They go above and beyond—whether it’s tracking down the right gear or offering advice you can actually use. When you work with a Gemcell wholesaler, you feel the difference.

3

Trusted products. Expert knowledge

With over 360 stores across Australia and New Zealand, you’ll always find someone who knows their stuff. Gemcell wholesalers know their products inside out—and when they recommend something, it’s because they stand by it. No fluff. Just gear that works.

4

Community-focused, not corporate

Every dollar spent with a Gemcell wholesaler stays in the local community—supporting jobs, charities, and sports clubs. No shareholders. No overseas head offices. Just honest, hardworking Aussie businesses backing their own towns.

Supporting the electrical industry

Resources
Essential resources for electrical contractors to run better businesses
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Member wholesaler
Find an independent, locally owned and operated Gemcell wholesaler
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Trusted suppliers
Find Gemcell's peferred and approved suppliers
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Stronger together

Formed in 1991 and serving electrical contractors ever since, Gemcell is Australia and New Zealand’s largest group of independent electrical wholesalers. Collectively, we believe in the importance of community and understand just how important strong local businesses are to thriving local areas.

In an increasingly globalised world, Gemcell members bring the very best electrical brands to electrical contractors, supporting you in your every day. Our buying power means we can always offer the best electrical products at competitive prices.

And by buying from a Gemcell wholesaler, you’re supporting your local community, too.

Gemcell is proudly a member of IMELCO, the international electrical wholesale group, meaning we can leverage global relations and impact for the benefit of every contractor in Australia and New Zealand.

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locally owned and operated
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branches across Australia & New Zealand
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products sold each year
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customers served each month.

Our Members

Our members are all proudly locally owned and operated, supporting local jobs and the economy.

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Eletrical Gems

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TESTIMONIALS

What our Members say about us

Erica Settineri

Mining and Industrial Wholesalers

“By joining Gemcell we have found being part of a network that allows us to deal with our preferred suppliers enables us to provide our customers with the best deals. It also gives us the opportunity to network with other fellow members.”

Dayne and Darren Gardiner

Dubbo Powerhouse

“Being part of Gemcell allows us to network with fellow members and business owners, and provides us with the opportunity to share information with the group.”

Duncan Cunningham

Trade Electrical Data Supplies

“One of the great benefits of being a Gemcell member has been the connection with other independent wholesalers from around the country. There’s a great sense of camaraderie amongst all members, and I will often call another member asking advice or support.”

Ian Jones

Sherriff Electrical Wholesalers

“It was a straightforward decision to join the Gemcell Group, as it is a 100% locally-owned company, which supports the growth of our local economy.”

Brad Rzemek

Myelec Electrical Wholesalers

“Being part of the Gemcell independent buying group means we can continue to support quality suppliers and ensure reputable, reliable and quality products, with a warranty and support, are available throughout the country..”

Scott van Eck

Gordon Macdonald Electrical

“As a member of Gemcell, we’ve got incredibly strong relationships with our suppliers. They understand the value we bring to them, and we understand the value they bring to us – and ultimately, that means a better solution for our customers.”

Daryl Read

Popes Electrical & Data Supplies

“One of the great benefits of being a Gemcell member has been the connection with other independent wholesalers from around the country. There’s a great sense of comradery amongst all members, and I will often call another member asking advice or support.”

We’re proudly part of IMELCO

In 2010, Gemcell was proud to become part of IMELCO – the international marketing electrical corp – the world’s largest group of independent electrical wholesalers.

IMELCO consists of more than 1200 wholesalers in 22 countries across the world, and is larger than any multinational electrical wholesaler globally.

As part of IMELCO, our members are even better placed to keep pace with market developments and react to rapid change.

IMELCO Corporate Film 2016

IMELCO Corporate Film 2016

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Past Issues

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  • The Aussie Issue

    Issue 190

    The Aussie Issue

    DEC 25 - JAN 26

  • The AI Issue

    Issue 189

    The AI Issue

    OCT - NOV 2025

  • The Mental Health Issue

    Issue 188

    The Mental Health Issue

    AUG - SEPT 2025

  • The Infrastructure Issue

    Issue 187

    The Infrastructure Issue

    JUN - JUL 2025

  • The Heritage Issue

    Issue 186

    The Heritage Issue

    APR - MAY 2025

  • The Resources Issue

    Issue 185

    The Resources Issue

    FEB - MAR 2025

  • The Renovation Issue

    Issue 184

    The Renovation Issue

    DEC 2024 - JAN 2025

  • The Showtime Issue

    Issue 183

    The Showtime Issue

    OCT - NOV 2024

  • The Bias Issue

    Issue 182

    The Bias Issue

    AUG - SEPT 2024

  • The Distance Issue

    Issue 181

    The Distance Issue

    JUN - JUL 2024

  • The Growth Issue

    Issue 180

    The Growth Issue

    APR - MAY 2024

  • The Workfit Issue

    Issue 179

    The Workfit Issue

    FEB - MARCH 2024

  • The Fire and Water Issue

    Issue 178

    The Fire and Water Issue

    DEC 2023 - JAN 2024

  • The Multi-Res Issue

    Issue 177

    The Multi-Res Issue

    OCT - NOV 2023

  • The Cost of Living Issue

    Issue 176

    The Cost of Living Issue

    AUG - SEPT 2023

  • The Winter Issue

    Issue 175

    The Winter Issue

    JUN - JUL 2023

  • The Light Issue

    Issue 174

    The Light Issue

    APR - MAY 2023

  • The Security Issue

    Issue 173

    The Security Issue

    FEB - MAR 2023

  • The Summer Issue

    Issue 172

    The Summer Issue

    DEC 2022 - JAN 2023

  • The Change Issue

    Issue 171

    The Change Issue

    OCT - NOV 2022

  • The E-Issue

    Issue 170

    The E-Issue

    AUG - SEPT 2022

  • The Future Living Issue

    Issue 169

    The Future Living Issue

    JUN - JUL 2022

  • The Transport Issue

    Issue 168

    The Transport Issue

    APR - MAY 2022

  • The Local Issue

    Issue 167

    The Local Issue

    FEB - MAR 2022

  • The Human Issue

    Issue 166

    The Human Issue

    DEC 2021 - JAN 2022

  • The Branding Issue

    Issue 165

    The Branding Issue

    OCT - NOV 2021

  • The Positivity Issue

    Issue 164

    The Positivity Issue

    AUG - SEPT 2021

  • The ‘Not My Fault’ Issue

    Issue 163

    The ‘Not My Fault’ Issue

    JUN - JUL 2021

  • The Fault Issue

    Issue 162

    The Fault Issue

    APR - MAY 2021

  • The Power Issue

    Issue 161

    The Power Issue

    FEB - MAR 2021

  • The Summer Issue

    Issue 160

    The Summer Issue

    DEC 2020 - JAN 2021

  • The Care Issue

    Issue 159

    The Care Issue

    OCT - NOV 2020

  • The Recreation Issue

    Issue 158

    The Recreation Issue

    AUG - SEPT 2020

  • The Recovery Issue

    Issue 157

    The Recovery Issue

    JUN - JUL 2022

  • The Solar Issue

    Issue 156

    The Solar Issue

    APR - MAY 2020

  • The Bigger Business Issue

    Issue 155

    The Bigger Business Issue

    FEB - MAR 2020

  • The Big Business Issue

    Issue 154

    The Big Business Issue

    DEC 2019 - JAN 2020

  • The Elsewhere Issue

    Issue 153

    The Elsewhere Issue

    OCT - NOV 2019

  • The Protection Issue

    Issue 152

    The Protection Issue

    AUG - SEPT 2019

  • The Emissions Issue

    Issue 151

    The Emissions Issue

    JUN - JUL 2019

  • The Retro Fit Issue

    Issue 150

    The Retro Fit Issue

    APR - MAY 2019

  • The Retail and Hospitality Issue

    Issue 149

    The Retail and Hospitality Issue

    FEB - MAR 2019

  • The Bush Issue

    Issue 148

    The Bush Issue

    DEC 2018 - JAN 2019

  • The Training Issue

    Issue 147

    The Training Issue

    OCT - NOV 2018

  • The Connected Home Issue

    Issue 146

    The Connected Home Issue

    AUG - SEPT 2018

  • The Virtual Reality Issue

    Issue 145

    The Virtual Reality Issue

    JUN - JUL 2018

  • The Wiring Devices Issue

    Issue 144

    The Wiring Devices Issue

    APR - MAY 2018

  • The Entertainment Issue

    Issue 143

    The Entertainment Issue

    FEB - MAR 2018

  • The Transport Issue

    Issue 142

    The Transport Issue

    DEC 2016 - JAN 2017

  • The Institution Issue

    Issue 141

    The Institution Issue

    OCT- NOV 2017

  • The Behind the Meter Issue

    Issue 140

    The Behind the Meter Issue

    AUG - SEPT 2017

  • The Winter Issue

    Issue 139

    The Winter Issue

    JUN - JUL 2017

  • The Project Issue

    Issue 138

    The Project Issue

    APR - MAY 2017

  • The Australia Issue

    Issue 137

    The Australia Issue

    FEB - MAR 2017

  • The Disaster Issue

    Issue 136

    The Disaster Issue

    DEC 2016 - JAN 2017

  • The Outdoor Issue

    Issue 135

    The Outdoor Issue

    OCT - NOV 2017

  • The People Issue

    Issue 134

    The People Issue

    AUG - SEPT 2016

  • The Environment Issue

    Issue 133

    The Environment Issue

    JUN - JUL 2016

  • The Safety Issue

    Issue 132

    The Safety Issue

    APR - MAY 2016

  • The Wireless Issue

    Issue 131

    The Wireless Issue

    FEB - MAR 2016

  • The Tools Issue

    Issue 130

    The Tools Issue

    DEC 2015 - JAN 2016

  • The Cable Issue

    Issue 129

    The Cable Issue

    OCT - NOV 2015

  • The LED Issue

    Issue 128

    The LED Issue

    AUG - SEPT 2015

  • The Smart Issue

    Issue 127

    The Smart Issue

    JUN - JUL 2015

  • The ANZAC Issue

    Issue 125

    The ANZAC Issue

    APR - MAY 2015

  • The Australia Issue

    Issue 125

    The Australia Issue

    FEB - MAR 2015

  • The Future Issue

    Issue 124

    The Future Issue

    DEC 2014 - JAN 2015

  • The Renovation Issue

    Issue 123

    The Renovation Issue

    OCT - NOV 2014

  • The Industry Issue

    Issue 122

    The Industry Issue

    AUG - SEPT 2014

  • The Future Shock Issue

    Issue 121

    The Future Shock Issue

    JUN - JUL 2014

  • The Light Issue

    Issue 120

    The Light Issue

    APR - MAY 2014

  • The Green Issue

    Issue 119

    The Green Issue

    FEB - MAR 2014

  • The Press Reset Issue

    Issue 118

    The Press Reset Issue

    DEC 2013 - JAN 2014

  • The Safety Issue

    Issue 117

    The Safety Issue

    OCT - NOV 2013

  • The Business Boot Camp Issue

    Issue 116

    The Business Boot Camp Issue

    AUG - SEPT 2013

The Aussie Issue

Issue 190

The Aussie Issue

DEC 25 - JAN 26

The AI Issue

Issue 189

The AI Issue

OCT - NOV 2025

The Mental Health Issue

Issue 188

The Mental Health Issue

AUG - SEPT 2025

The Infrastructure Issue

Issue 187

The Infrastructure Issue

JUN - JUL 2025

The Heritage Issue

Issue 186

The Heritage Issue

APR - MAY 2025

The Resources Issue

Issue 185

The Resources Issue

FEB - MAR 2025

The Renovation Issue

Issue 184

The Renovation Issue

DEC 2024 - JAN 2025

The Showtime Issue

Issue 183

The Showtime Issue

OCT - NOV 2024

The Bias Issue

Issue 182

The Bias Issue

AUG - SEPT 2024

The Distance Issue

Issue 181

The Distance Issue

JUN - JUL 2024

The Growth Issue

Issue 180

The Growth Issue

APR - MAY 2024

The Workfit Issue

Issue 179

The Workfit Issue

FEB - MARCH 2024

The Fire and Water Issue

Issue 178

The Fire and Water Issue

DEC 2023 - JAN 2024

The Multi-Res Issue

Issue 177

The Multi-Res Issue

OCT - NOV 2023

The Cost of Living Issue

Issue 176

The Cost of Living Issue

AUG - SEPT 2023

The Winter Issue

Issue 175

The Winter Issue

JUN - JUL 2023

The Light Issue

Issue 174

The Light Issue

APR - MAY 2023

The Security Issue

Issue 173

The Security Issue

FEB - MAR 2023

The Summer Issue

Issue 172

The Summer Issue

DEC 2022 - JAN 2023

The Change Issue

Issue 171

The Change Issue

OCT - NOV 2022

The E-Issue

Issue 170

The E-Issue

AUG - SEPT 2022

The Future Living Issue

Issue 169

The Future Living Issue

JUN - JUL 2022

The Transport Issue

Issue 168

The Transport Issue

APR - MAY 2022

The Local Issue

Issue 167

The Local Issue

FEB - MAR 2022

The Human Issue

Issue 166

The Human Issue

DEC 2021 - JAN 2022

The Branding Issue

Issue 165

The Branding Issue

OCT - NOV 2021

The Positivity Issue

Issue 164

The Positivity Issue

AUG - SEPT 2021

The ‘Not My Fault’ Issue

Issue 163

The ‘Not My Fault’ Issue

JUN - JUL 2021

The Fault Issue

Issue 162

The Fault Issue

APR - MAY 2021

The Power Issue

Issue 161

The Power Issue

FEB - MAR 2021

The Summer Issue

Issue 160

The Summer Issue

DEC 2020 - JAN 2021

The Care Issue

Issue 159

The Care Issue

OCT - NOV 2020

The Recreation Issue

Issue 158

The Recreation Issue

AUG - SEPT 2020

The Recovery Issue

Issue 157

The Recovery Issue

JUN - JUL 2022

The Solar Issue

Issue 156

The Solar Issue

APR - MAY 2020

The Bigger Business Issue

Issue 155

The Bigger Business Issue

FEB - MAR 2020

The Big Business Issue

Issue 154

The Big Business Issue

DEC 2019 - JAN 2020

The Elsewhere Issue

Issue 153

The Elsewhere Issue

OCT - NOV 2019

The Protection Issue

Issue 152

The Protection Issue

AUG - SEPT 2019

The Emissions Issue

Issue 151

The Emissions Issue

JUN - JUL 2019

The Retro Fit Issue

Issue 150

The Retro Fit Issue

APR - MAY 2019

The Retail and Hospitality Issue

Issue 149

The Retail and Hospitality Issue

FEB - MAR 2019

The Bush Issue

Issue 148

The Bush Issue

DEC 2018 - JAN 2019

The Training Issue

Issue 147

The Training Issue

OCT - NOV 2018

The Connected Home Issue

Issue 146

The Connected Home Issue

AUG - SEPT 2018

The Virtual Reality Issue

Issue 145

The Virtual Reality Issue

JUN - JUL 2018

The Wiring Devices Issue

Issue 144

The Wiring Devices Issue

APR - MAY 2018

The Entertainment Issue

Issue 143

The Entertainment Issue

FEB - MAR 2018

The Transport Issue

Issue 142

The Transport Issue

DEC 2016 - JAN 2017

The Institution Issue

Issue 141

The Institution Issue

OCT- NOV 2017

The Behind the Meter Issue

Issue 140

The Behind the Meter Issue

AUG - SEPT 2017

The Winter Issue

Issue 139

The Winter Issue

JUN - JUL 2017

The Project Issue

Issue 138

The Project Issue

APR - MAY 2017

The Australia Issue

Issue 137

The Australia Issue

FEB - MAR 2017

The Disaster Issue

Issue 136

The Disaster Issue

DEC 2016 - JAN 2017

The Outdoor Issue

Issue 135

The Outdoor Issue

OCT - NOV 2017

The People Issue

Issue 134

The People Issue

AUG - SEPT 2016

The Environment Issue

Issue 133

The Environment Issue

JUN - JUL 2016

The Safety Issue

Issue 132

The Safety Issue

APR - MAY 2016

The Wireless Issue

Issue 131

The Wireless Issue

FEB - MAR 2016

The Tools Issue

Issue 130

The Tools Issue

DEC 2015 - JAN 2016

The Cable Issue

Issue 129

The Cable Issue

OCT - NOV 2015

The LED Issue

Issue 128

The LED Issue

AUG - SEPT 2015

The Smart Issue

Issue 127

The Smart Issue

JUN - JUL 2015

The ANZAC Issue

Issue 125

The ANZAC Issue

APR - MAY 2015

The Australia Issue

Issue 125

The Australia Issue

FEB - MAR 2015

The Future Issue

Issue 124

The Future Issue

DEC 2014 - JAN 2015

The Renovation Issue

Issue 123

The Renovation Issue

OCT - NOV 2014

The Industry Issue

Issue 122

The Industry Issue

AUG - SEPT 2014

The Future Shock Issue

Issue 121

The Future Shock Issue

JUN - JUL 2014

The Light Issue

Issue 120

The Light Issue

APR - MAY 2014

The Green Issue

Issue 119

The Green Issue

FEB - MAR 2014

The Press Reset Issue

Issue 118

The Press Reset Issue

DEC 2013 - JAN 2014

The Safety Issue

Issue 117

The Safety Issue

OCT - NOV 2013

The Business Boot Camp Issue

Issue 116

The Business Boot Camp Issue

AUG - SEPT 2013

The Big Contract Issue

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