Connecting Independents across Australia
& New Zealand
Gemcell Electrical Group is Australia and New Zealand’s largest group of independent electrical wholesalers with a growing network of more than 360 branches across both nations.
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Products sold every year
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Branches across Australia
and New Zealand
and New Zealand
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Customers served every month
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Locally owned and operated,
supporting local jobs and the economy
supporting local jobs and the economy
WHO WE ARE
Welcome to Gemcell
Our buying power means we can always offer quality electrical products at competitive prices. Supporting and buying from independent wholesalers keeps the market competitive. This means lower prices for you and better business for all. Happy days!
Don’t forget to check out our magazine Electrical Gems.
Electrical Gems
Latest Articles
Our Members
Our members are all proudly locally owned and operated, supporting local jobs and the economy.
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Competitions
Gemcell Christmas Giveaway ’23
Gemcell Christmas Giveaway ’23
It's almost the silly season and we want to help make it a Christmas to remember by giving away over $10,000 worth of prizes to one lucky winner!
All you need to do is register by answering a simple questions below.
In 30 words or less, tell us why you love giving the gift of support to local businesses.
Enter now by completing the steps below, for your chance to make this Christmas the best Christmas ever.
STEP ONE: Register for the competition, using the form below
STEP TWO: Like our Electrical Gems page on Facebook, if you haven’t already
STEP THREE: Like and Share at least one of the ‘Gemcell Christmas Giveaway’ competition posts that are posted in December on the Electrical Gems Facebook page.
🎅 Good luck! 🎅
Short Circuits
Short Circuits
Something happened on the job that made you laugh or do a double-take? Submit your story for a chance to win yourself $200!
Share Your Tips
Share Your Tips
Have you discovered a great way to get around a problem? Tell us, and you could win $200!
What a Shocker!
What a Shocker!
Come across some bodgy electrical work on your travels? Submit your story for a chance to win yourself $200!
2024 Gemcell Diary
2024 Gemcell Diary
Are you an apprentice? Register now for your FREE copy of the annual Gemcell Diary!
Testimonials
"By joining Gemcell we have found to be part of a network that allows us to deal with our preferred suppliers to be able to provide our customers with the best deals. It also gives us the opportunity to network with other fellow members."
Erica Settineri
Mining and Industrial Wholesalers
Testimonials
"Being part of Gemcell allows us to network with fellow members and business owners, and provides us with the opportunity to share information with the group."
Dayne and Darren Gardiner
Dubbo Powerhouse
Testimonials
"Joining the Gemcell group has been a fantastic opportunity for TEDS. We now have access and relationships with quality suppliers at competitive pricing, and our business has never been stronger because of it."
Duncan Cunningham
Trade Electrical Data Supplies
Testimonials
“One of the great benefits of being a Gemcell member has been the connection with other independent wholesalers from around the country. There’s a great sense of comradery amongst all members, and I will often call another member asking advice or support.”
Daryl Read
Popes Electrical & Data Supplies
Testimonials
"The relationship, networking, ideas, and support with fellow members of Gemcell helps us create the business we are today. Gemcell is a must for any independent electrical wholesaler, and we are very proud and honoured to be a part of this amazing group."
Mark Smith
Lecky's Hunter Valley Electrical Wholesalers
Testimonials
“It was a straightforward decision to join the Gemcell Group, as it is a 100% Australian-owned company, which supports the growth of our local economy.”
Ian Jones
Sherriff Electrical Wholesalers