Connecting Independents across Australia
& New Zealand
Gemcell Electrical Group is Australia and New Zealand’s largest group of independent electrical wholesalers with a growing network of more than 360 branches across both nations.
0
Products sold every year
0
Branches across Australia
and New Zealand
and New Zealand
0
Customers served every month
0
Locally owned and operated,
supporting local jobs and the economy
supporting local jobs and the economy
WHO WE ARE
Welcome to Gemcell
Our buying power means we can always offer quality electrical products at competitive prices. Supporting and buying from independent wholesalers keeps the market competitive. This means lower prices for you and better business for all. Happy days!
Don’t forget to check out our magazine Electrical Gems.
Electrical Gems
Latest Articles
An electrical contractor’s guide to inclusive language
We might think we have to watch everything we say – and in some ways we do. But making sure we’re choosing our words carefully isn’t political correctness, it’s just the decent thing to do.
How to create safe work method statements
Safe Work Method Statements (SWMS) are critical for ensuring safety and compliance in the electrical industry. In Australia, these documents are essential for managing high-risk construction work, including various electrical tasks.
Political correctness – has Australia gone mad?
If you’re old enough to remember the days of beer and banter in the workplace, you may be wondering what happened to all the fun. Two words: political correctness!
The new Fair Work laws in Australia you need to know about
Your workplace is changing. Well, more accurately, your workplace has to change. Because there’s a whole raft of legislation that’s been brought in recently, and you need to be across it.
Meet A Local Customer – Dubbo Powerhouse
We love supporting local businesses! Each issue, we have a yarn with a customer from one of our wholesale members. Meet A Local Customer of Dubbo Powerhouse.
Can bias be positive and negative?
We often think of bias being a negative – and often it is. But in the workplace, it can be a force for good, as well as bad.
Ventair – Heatforce DC
The Heatforce DC is a premium 3 in 1 bathroom unit powered by an ultra-efficient DC motor.
How to banish confirmation bias from your business
While we all like to think we’re open-minded, keen for fresh ideas and have a mindset for success, the truth may well be a little different.
Why relationships are key for Lecky’s Electrical & Data electrical wholesaler
Find out how footy tipping played a key part in the growth of electrical wholesaler Lecky’s.
The Panel Decides: Best knife for an electrician
Looking for a new knife? Our experts have tested some of the best on the market so you don’t have to.
CLA Lighting – Spot Security Light
This fitting has a power factor greater than 0.9, is double insulated, is UV resistant and has a manual override.
Business Toolbox: Finance
Managing people is a key part of any small business – but it can be one of the most difficult aspects of the job. We put your questions to our experts!
Our Members
Our members are all proudly locally owned and operated, supporting local jobs and the economy.
ENTER NOW
Competitions
Short Circuits
Short Circuits
Something happened on the job that made you laugh or do a double-take? Submit your story for a chance to win yourself $200!
Share Your Tips
Share Your Tips
Have you discovered a great way to get around a problem? Tell us, and you could win $200!
What a Shocker!
What a Shocker!
Come across some bodgy electrical work on your travels? Submit your story for a chance to win yourself $200!
Testimonials
"By joining Gemcell we have found being part of a network that allows us to deal with our preferred suppliers enables us to provide our customers with the best deals. It also gives us the opportunity to network with other fellow members."
Erica Settineri
Mining and Industrial Wholesalers
Testimonials
"Being part of Gemcell allows us to network with fellow members and business owners, and provides us with the opportunity to share information with the group."
Dayne and Darren Gardiner
Dubbo Powerhouse
Testimonials
"Joining the Gemcell group has been a fantastic opportunity for TEDS. We now have access and relationships with quality suppliers at competitive pricing, and our business has never been stronger because of it."
Duncan Cunningham
Trade Electrical Data Supplies
Testimonials
“One of the great benefits of being a Gemcell member has been the connection with other independent wholesalers from around the country. There’s a great sense of comradery amongst all members, and I will often call another member asking advice or support.”
Daryl Read
Popes Electrical & Data Supplies
Testimonials
“It was a straightforward decision to join the Gemcell Group, as it is a 100% locally-owned company, which supports the growth of our local economy.”
Ian Jones
Sherriff Electrical Wholesalers
Testimonials
"Being part of the Gemcell independent buying group means we can continue to support quality suppliers and ensure reputable, reliable and quality products, with a warranty and support, are available throughout the country.."
Brad Rzemek
Myelec Electrical Wholesalers
Testimonials
“As a member of Gemcell, we’ve got incredibly strong relationships with our suppliers. They understand the value we bring to them, and we understand the value they bring to us – and ultimately, that means a better solution for our customers.”
Scott van Eck
Gordon Macdonald Electrical