Business Toolbox: Marketing

Business toolbox: marketing tips for electrical contractor businesses

Marketing is essential to keep those customers coming in. Here, our experts answer questions posed by electrical contractors, just like you.

Our Marketing expert:

Rebecca Clark, Director of The 152 Project

Q: I want to get more structured in my marketing. How can I build an effective marketing funnel? Rebecca Clark, Director of The 152 Project, says: In today’s competitive landscape, a well-structured marketing funnel is essential for electricians and tradies to attract and convert potential customers. Here’s a breakdown of how to create an effective funnel:

Awareness (Top Funnel)

Local SEO
Optimise your website and Google Business Profile for local searches related to your services (‘electrician near me, ‘emergency electrical repairs’). Ensure your name, address, and phone number (NAP) are consistent across all platforms.

Content marketing
Share helpful blog posts and social media content showcasing your expertise. Think ‘10 smart ways to add value to your home with modern lighting’.

Paid advertising
Run targeted ads on Google Ads and or social media targeting homeowners in your service area.

Interest (Middle Funnel)

Email marketing
Nurture leads with informative newsletters featuring seasonal electrical tips, special offers for first-time customers, and case studies showcasing your successful projects.

Lead magnets/webinars/workshops
Create value-add content or host online or in-person sessions on relevant topics like energy-saving tips, smart home automation, or electrical safety for families.

Decision (Bottom Funnel)

Customer testimonials
Showcase positive reviews and case studies on your website, social media, and Google Business Profile. Highlight specific problems you solved and the value you delivered.

Limited-time offers
Create a sense of urgency with special discounts for a limited time, bundled service packages, or free upgrades with specific projects.

Action (Conversion)

Clear call to action
Make it easy for potential customers to contact you through prominent phone numbers, email addresses, and online contact forms on your website and social media.

Streamlined booking process
Offer online booking options or a user-friendly scheduling system to simplify the process for customers.

By implementing these strategies and consistently tracking your results, you can build a powerful marketing funnel that generates a steady stream of high-quality leads.

Our Marketing expert:

Charmaine Schembri, Founder at Little Miss Social

We would like to do video content for social media but are struggling with ideas. Help! Charmaine Schembri, Founder at Little Miss Social, says: Filming, editing and publishing video content to platforms like Instagram, TikTok and Facebook can be a mission, especially if you’re a tradie! You’re probably thinking, ‘F*ck, the last thing I want to do is be recording video content’. When it’s just you or your small team working in your business and you’re not willing to outsource it, you have got to do it. The great news? It doesn’t need to take hours or days!

Here are my top three tips on how to quickly and easily think of ideas for your video content:

Think about the problem you’re solving

As an electrician, think about the common problems your clients face. What are the questions clients ask you the most? What’s your answer to these questions? Think about how you can turn frequently asked questions into educational and helpful videos. This will allow you to build trust with your audience.

Look at what your competitors and similar businesses are creating

I’m not saying copy an entire video, but there’s also no need to recreate the wheel. If you spot a video on social media that’s working and gets a message across really well – use it as inspiration. Recreate something similar for your business, with your own style and flair.

Don’t overthink it

This is your killer! We sometimes think harder than we need to. Stop procrastinating (I can see you smirking over there, you know it’s true), and just do it. In the time you’ve spent procrastinating, you could have created 10 videos… really!

It doesn’t need to be perfect! It needs to communicate the message you’re trying to get across in a clear and engaging manner. While you’re at it, be fun; people love a sense of humour!