Privacy Policy

About this policy

The Privacy Act 1988 (Commonwealth) (“the Act”) governs the ways in which private sector organisations use, collect and disclose personal information.

This privacy policy sets out the principles which Gemcell Pty Ltd (“Gemcell”) will follow in the management of the personal information of individuals. The policy will be provided on request to anybody who asks for a copy and the policy will be posted on Gemcell’s website.

We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website.

This privacy policy was last updated in March 2024.


Gemcell is committed to protecting the privacy of individual’s personal information. Gemcell adheres to the ten National Privacy Principles (‘NPPs’) set out in the Act and will only collect, use or disclose personal information in accordance with the Act and this privacy policy.

Gemcell will, from time to time, collect and use personal information. The types of personal information collected and the purposes for which that personal information will be used will depend on the circumstances. However, Gemcell usually collects personal information for the purpose of conducting games, draws and competitions in its magazine, “Electrical Gems”.

As required by NPP 1, Gemcell discloses the following:

The identity of the company is Gemcell Pty Ltd, and it can be contacted at 7/40 Brookhollow Ave, Norwest NSW, 2153. Telephone (02) 8814 1174. Website:

The personal information is collected for the purpose of Gemcell’s operations and to conduct games, draws and competitions in its magazine “Electrical Gems”.

The individual is entitled to access the personal information collected and to seek correction of such personal information in accordance with NPP 6.

The personal information will not be disclosed to any third party except with the individual’s consent or as required by law, e.g. to law enforcement agencies, or to service providers retained in the course of Gemcell’s operations e.g. the Printer of “Electrical Gems” magazine.

The consequence if the personal information is not disclosed is that the individual or any associated member of the Gemcell Electrical Wholesaling Group will not be eligible to participate in any game, draw or competition conducted by Gemcell.

If you have any queries or concerns about Gemcell’s collection, use or disclosure of personal information, contact Gemcell’s Privacy Officer on telephone (02) 8814 1174.


We may also collect your personal information through the use of cookies. When you access websites, a “cookie” may be sent to your computer. Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you. It also enables us to keep track of products or services you view so that, if you consent, we can send you news about those products or services. We also use cookies to measure digital traffic patterns which help us determine which pages you have visited. We use this to research our users’ habits so that we can improve our online presence. Our cookies do not collect personal information. If you do not wish to receive cookies, you can set your browser so that your computer does not accept them.

Marketing Communication

We may send you direct marketing communications and information about our products and services that we consider may be of interest to you. These communications may be sent in various forms, including mail or through email in accordance with applicable marketing laws, such as the Spam Act 2003 (Cth). If you indicate a preference for a method of communication, we will endeavor to use that method whenever practical to do so. You may also choose to opt out of receiving any marketing communications from Gemcell / Electrical Gems by contacting us or by using the opt out options available to you. We will then ensure that your name is removed from our mailing list and marketing communications.


We take reasonable steps to ensure your personal information is protected from misuse, loss and from unauthorized access. We may hold your information in either electronic or hard copy form. Personal information is destroyed or de-identified when no longer needed.

As our website is connected to the internet, which is inherently insecure, we cannot ensure the security of information transmission. We do not guarantee that the data you share with us online will remain confidential, and there is a risk of interception during transmission. Therefore, any personal or other information transmitted to us online is at your own risk.

Our website may include links to third-party websites. We do not make any representations or warranties concerning the privacy practices of these third-party websites, and we are not accountable for their privacy policies or content. It is the responsibility of the third-party websites to inform you about their own privacy practices.

Breach Of Privacy

If you believe that your privacy has been breached, please contact us either by giving us a call on 02 8814 1174 or using the information on our Contact Us page so that we can begin our investigation. When sending us a Breach of Privacy Notice, please include your name, address, phone number and any other contact information that is relevant for us to find out about this incident. For privacy reasons, we will only accept complaints made by the person involved and or authorized. If you wish to send us a notice on someone else’s behalf, please make sure you send us the relevant information and proof of authority to do so.

If you have any questions about this privacy policy, please contact the Gemcell Head Office by giving us call on 02 8814 1174 or using the information on our Contact Us page. All requests and complaints will be treated as confidential. We will also ensure that your request is resolved in a timely manner.