Connecting Independents across Australia
& New Zealand
Gemcell Electrical Group is Australia and New Zealand’s largest group of independent electrical wholesalers with a growing network of more than 360 branches across both nations.
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Products sold every year
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Branches across Australia
and New Zealand
and New Zealand
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Customers served every month
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Locally owned and operated,
supporting local jobs and the economy
supporting local jobs and the economy
WHO WE ARE
Welcome to Gemcell
Our buying power means we can always offer quality electrical products at competitive prices. Supporting and buying from independent wholesalers keeps the market competitive. This means lower prices for you and better business for all. Happy days!
Don’t forget to check out our magazine Electrical Gems.
Electrical Gems
Latest Articles
Martec – Bandit
The Martec Bandit exterior light is designed for modern security and safety lighting. It features IP54 ingress protection, making it suitable for entrances, alfresco areas, and other exterior applications.
Trader – Hyena Purple Box
The Purple Box is a live wire cover that is designed to fit all generic types of mounting plates and boxes that are commonly used in Australia, that are generally referred to as; C-clips, Stud plates, Wall boxes, Plaster plates and can also be mounted with screws and wall plugs by itself.
Business Toolbox: Finance
Managing people is a key part of any small business – but it can be one of the most difficult aspects of the job. We put your questions to our experts!
Meet A Local Customer – TEDS Chatswood
We love supporting local businesses! Each issue, we have a yarn with a customer from one of our wholesale members. Meet A Local Customer of Trade Electrical Data Supplies (TEDS) Chatswood.
Business Toolbox: Legal
Knowing where you stand legally is incredibly important for businesses – so we’ve put your legal questions to our experts!
CABAC – Datatester
The DATATESTER is an easy-to-use data channel and coax testing device perfect for the data installer’s everyday use.
Our Members
Our members are all proudly locally owned and operated, supporting local jobs and the economy.
ENTER NOW
Competitions
Schneider and Gemcell Promotion
Schneider and Gemcell Promotion
Purchase Schneider products at a selected Gemcell Member Branch between 1 November and 31 December 2024 , and receive a $20 Gift Card for every $300 (excl. GST) spent.*
2025 Gemcell Diary
2025 Gemcell Diary
The Gemcell 2025 Diary
Are you an apprentice? Register now for your FREE copy of the annual Gemcell Diary!
Short Circuits
Short Circuits
Something happened on the job that made you laugh or do a double-take? Submit your story for a chance to win yourself $200!
Share Your Tips
Share Your Tips
Have you discovered a great way to get around a problem? Tell us, and you could win $200!
What a Shocker!
What a Shocker!
Come across some bodgy electrical work on your travels? Submit your story for a chance to win yourself $200!
Testimonials
"By joining Gemcell we have found being part of a network that allows us to deal with our preferred suppliers enables us to provide our customers with the best deals. It also gives us the opportunity to network with other fellow members."
Erica Settineri
Mining and Industrial Wholesalers
Testimonials
"Being part of Gemcell allows us to network with fellow members and business owners, and provides us with the opportunity to share information with the group."
Dayne and Darren Gardiner
Dubbo Powerhouse
Testimonials
"Joining the Gemcell group has been a fantastic opportunity for TEDS. We now have access and relationships with quality suppliers at competitive pricing, and our business has never been stronger because of it."
Duncan Cunningham
Trade Electrical Data Supplies
Testimonials
“One of the great benefits of being a Gemcell member has been the connection with other independent wholesalers from around the country. There’s a great sense of comradery amongst all members, and I will often call another member asking advice or support.”
Daryl Read
Popes Electrical & Data Supplies
Testimonials
“It was a straightforward decision to join the Gemcell Group, as it is a 100% locally-owned company, which supports the growth of our local economy.”
Ian Jones
Sherriff Electrical Wholesalers
Testimonials
"Being part of the Gemcell independent buying group means we can continue to support quality suppliers and ensure reputable, reliable and quality products, with a warranty and support, are available throughout the country.."
Brad Rzemek
Myelec Electrical Wholesalers
Testimonials
“As a member of Gemcell, we’ve got incredibly strong relationships with our suppliers. They understand the value we bring to them, and we understand the value they bring to us – and ultimately, that means a better solution for our customers.”
Scott van Eck
Gordon Macdonald Electrical