Gemcell Electrical Group: Leading Wholesalers in Australia

Experience the Gemcell difference

Local, independent & family-owned

Gemcell member wholesalers are independent, family-run Australian businesses. They’ve lived and worked in their communities for decades, earning trust through genuine relationships and reliable service. These are locals serving locals.

Committed to contractors

Our members are all-in on supporting the success of electrical contractors. They go above and beyond—whether it’s tracking down the right gear or offering advice you can actually use. When you work with a Gemcell wholesaler, you feel the difference.

Trusted products. Expert knowledge

With over 360 stores across Australia and New Zealand, you’ll always find someone who knows their stuff. Gemcell wholesalers know their products inside out—and when they recommend something, it’s because they stand by it. No fluff. Just gear that works.

Community-focused, not corporate

Every dollar spent with a Gemcell wholesaler stays in the local community—supporting jobs, charities, and sports clubs. No shareholders. No overseas head offices. Just honest, hardworking Aussie businesses backing their own towns.

Stronger together

Formed in 1991 and serving electrical contractors ever since, Gemcell is Australia and New Zealand’s largest group of independent electrical wholesalers. Collectively, we believe in the importance of community and understand just how important strong local businesses are to thriving local areas.

In an increasingly globalised world, Gemcell members bring the very best electrical brands to electrical contractors, supporting you in your every day. Our buying power means we can always offer the best electrical products at competitive prices.

And by buying from a Gemcell wholesaler, you’re supporting your local community, too.

Gemcell is proudly a member of IMELCO, the international electrical wholesale group, meaning we can leverage global relations and impact for the benefit of every contractor in Australia and New Zealand.

We’re proudly part of IMELCO

In 2010, Gemcell was proud to become part of IMELCO – the international marketing electrical corp – the world’s largest group of independent electrical wholesalers.

IMELCO consists of more than 1200 wholesalers in 22 countries across the world, and is larger than any multinational electrical wholesaler globally.

As part of IMELCO, our members are even better placed to keep pace with market developments and react to rapid change.

The AI Issue

Stronger together

The power of Gemcell

Levelling theplaying field

Experience better

Globally recognised brands, the heartbeat of your local community

Expert advice and insights for electrical contractors

Supporting local businesses in Australia and New Zealand since 1991

Real-life people, real-life experiences, local opportunities

Connecting the best suppliers, independent wholesalers & contractors

Helping wholesalers and contractors create better businesses

Experience the Gemcell difference

Supporting the electrical industry

Resources

Member wholesaler

Trusted suppliers

Stronger together

Our Members

Eletrical Gems

Featured articles

Managing client expectations to prevent scope creep

Instant asset write off for electricians | Gemcell

Getting started with the right AI business tools

Introducing Alco’s corrugated conduit: built for Australia

Optimising your Google Ads campaigns for EV charger installation leads

The search revolution: how AI is changing SEO for electricians

Say what?! An electrical contractor’s guide to AI definitions

From noise to insight: leveraging AI to analyse customer feedback and perfect your electrical service delivery

Six alternative work Christmas parties for your team

Using text messages to communicate with clients and customers

Branded merchandise – should tradies invest?

When was AI invented?

Trackers, forensics, alarms and other ways tradies can protect their tools

The world’s greatest AI fails – so far

Global approach: how countries are tackling the electricians’ skill shortage

How to use AI for business success

Download our latest free guide for electrical contractors

TESTIMONIALS

What our Members say about us

Erica Settineri

Dayne and Darren Gardiner

Duncan Cunningham

Ian Jones

Brad Rzemek

Scott van Eck

Daryl Read

We’re proudly part of IMELCO

IMELCO Corporate Film 2016

The AI Issue

The AI Issue

Past Issues

The Mental Health Issue

The Infrastructure Issue

The Heritage Issue

The Resources Issue

The Renovation Issue

The Showtime Issue

The Bias Issue

The Distance Issue

The Growth Issue

The Workfit Issue

The Fire and Water Issue

The Multi-Res Issue

The Cost of Living Issue

The Winter Issue

The Light Issue

The Security Issue

The Summer Issue

The Change Issue

The E-Issue

The Future Living Issue

The Transport Issue

The Local Issue

The Human Issue

The Branding Issue

The Positivity Issue

The ‘Not My Fault’ Issue

The Fault Issue

The Power Issue

The Summer Issue

The Care Issue

The power of
Gemcell

Levelling the
playing field

Experience
better