Connecting Independents across Australia
& New Zealand
Gemcell Electrical Group is Australia and New Zealand’s largest group of independent electrical wholesalers with a growing network of more than 360 branches across both nations.
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Products sold every year
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Branches across Australia
and New Zealand
and New Zealand
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Customers served every month
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Locally owned and operated,
supporting local jobs and the economy
supporting local jobs and the economy
WHO WE ARE
Welcome to Gemcell
Our buying power means we can always offer quality electrical products at competitive prices. Supporting and buying from independent wholesalers keeps the market competitive. This means lower prices for you and better business for all. Happy days!
Don’t forget to check out our magazine Electrical Gems.
Electrical Gems
Latest Articles
Unusual buildings and strange renovations from around the world
Updating a kitchen is one thing. These renos are on the other end of the scale completely!
Energy efficiency in renovations
A renovation is the perfect time to upscale energy efficiency, and your client (probably) needs your help.
Meet A Local Customer – Active Electrical Ballarat
We love supporting local businesses! Each issue, we have a yarn with a customer from one of our wholesale members. Meet A Local Customer of Active Electrical Ballarat.
7 key trends in home renovating for 2025
Want to know the latest trends in home renovating to inform your client convos? Here’s a sneak peek at what homeowners will be Googling in 2025.
What do renovation professionals look for in an electrical contractor?
Renovation pros can offer a lot of regular work – but what do they look for in an electrical contractor? We find out.
Business Toolbox: Finance
Managing people is a key part of any small business – but it can be one of the most difficult aspects of the job. We put your questions to our experts!
Business Toolbox: Legal
Knowing where you stand legally is incredibly important for businesses – so we’ve put your legal questions to our experts!
Business Toolbox: HR
Managing people is a key part of any small business – but it can be one of the most difficult aspects of the job. We put your questions to our experts!
Inside The Block
The Block’s compulsory viewing for many of us, and Legrand is a frequent Gemcell rep on the show!
Active Electrical – Victoria’s ‘best-kept secret’ is preparing for its next chapter
Discover independent electrical wholesaler Active Electrical Distributors in Victoria – still one of the industry’s best-kept secrets.
Business Toolbox: Marketing
Marketing is essential to keep those customers coming in. Here, our experts answer questions posed by electrical contractors just like you.
Repelec – Gas Heat Gun with Accessories
This amazing new gas torch heats up to 510°C, has an adjustable gas flow regulator while the burner tube rotates through 90° for heating at any angle, hands free.
Our Members
Our members are all proudly locally owned and operated, supporting local jobs and the economy.
ENTER NOW
Competitions
Schneider and Gemcell Promotion
Schneider and Gemcell Promotion
Purchase Schneider products at a selected Gemcell Member Branch between 1 November 2024 and 31 January 2025 , and receive a $20 Gift Card for every $300 (excl. GST) spent.*
Short Circuits
Short Circuits
Something happened on the job that made you laugh or do a double-take? Submit your story for a chance to win yourself $200!
Share Your Tips
Share Your Tips
Have you discovered a great way to get around a problem? Tell us, and you could win $200!
What a Shocker!
What a Shocker!
Come across some bodgy electrical work on your travels? Submit your story for a chance to win yourself $200!
Testimonials
"By joining Gemcell we have found being part of a network that allows us to deal with our preferred suppliers enables us to provide our customers with the best deals. It also gives us the opportunity to network with other fellow members."
Erica Settineri
Mining and Industrial Wholesalers
Testimonials
"Being part of Gemcell allows us to network with fellow members and business owners, and provides us with the opportunity to share information with the group."
Dayne and Darren Gardiner
Dubbo Powerhouse
Testimonials
"Joining the Gemcell group has been a fantastic opportunity for TEDS. We now have access and relationships with quality suppliers at competitive pricing, and our business has never been stronger because of it."
Duncan Cunningham
Trade Electrical Data Supplies
Testimonials
“One of the great benefits of being a Gemcell member has been the connection with other independent wholesalers from around the country. There’s a great sense of comradery amongst all members, and I will often call another member asking advice or support.”
Daryl Read
Popes Electrical & Data Supplies
Testimonials
“It was a straightforward decision to join the Gemcell Group, as it is a 100% locally-owned company, which supports the growth of our local economy.”
Ian Jones
Sherriff Electrical Wholesalers
Testimonials
"Being part of the Gemcell independent buying group means we can continue to support quality suppliers and ensure reputable, reliable and quality products, with a warranty and support, are available throughout the country.."
Brad Rzemek
Myelec Electrical Wholesalers
Testimonials
“As a member of Gemcell, we’ve got incredibly strong relationships with our suppliers. They understand the value we bring to them, and we understand the value they bring to us – and ultimately, that means a better solution for our customers.”
Scott van Eck
Gordon Macdonald Electrical