Gemcell: Where the very best independent electrical wholesalers, contractors, and suppliers call home. Built by independents, powered by partnership.
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For more than three decades, Gemcell has helped level the playing field for independent electrical wholesalers by creating the collective buying power to rival global, foreign-owned conglomerates.

That means our members – independent electrical wholesalers – have access to competitive pricing and buying agreements from high-quality suppliers from across the globe. And, in turn, can provide quality products to electrical contractors.

However, Gemcell members don’t just provide quality products. Every Gemcell member is a 100% independent, locally owned and operated business, which prides itself on great service, knowledgeable staff and always going the extra mile to ensure contractors have exactly what they need, when they need it.

Gemcell members play pivotal roles in their communities too. As well as creating local employment opportunities, Gemcell members are frequently involved in community activities and regularly support local community events and initiatives.

Why work with a Gemcell wholesaler?

Expert knowledge

Decades of experience in the electrical wholesale sector means knowledge you can trust.

Local business

Gemcell members are independent, locally owned and operated businesses, often with a family history spanning generations.

Very best products

When you work with a Gemcell wholesale member, you have access to top-quality products you can rely on.

Support the local community

By working with a Gemcell member, you’re supporting your local area. Every dollar you spend stays in the community.

Superior service guaranteed

Gemcell members are renowned for their exceptional services – we’ll always go that extra mile for our contractors.

TESTIMONIALS

Contractors share what they love about Gemcell

Chris Barnett

Chris Barnett

Owner, Les Barnett Electrical Services

Gordon Macdonald Electrical can source any products from all around Australia and Europe, at a competitive price. Once, John Van Eck (Gordon’s son-in-law), drove the 60kms from Wollongong to Sydney to pick up spare parts from a supplier in order to assist us to complete an urgent breakdown repair the following day.

Zac Crowhurst

Zac Crowhurst

Owner, Crowy’s Electrical

There have been many late Friday afternoon saves that GCM has pulled off for me. Shout out to Tony. He loves taking those calls. The biggest standout was a huge quote that I was late on. I called at 2pm and they had numbers back to me within two hours. And a full quote done by the morning. I really appreciated how much they cared, to put that effort in and get that done for us.

Rick Wilson

Rick Wilson

Owner, R&G WIlson Electrical Contractors

Active Electrical in Ballarat always offer great customer service – they’re easy-going and are friendly guys all-round. I always find them very knowledgeable and good to deal with.

Chris Barnett

Chris Barnett

Owner, Les Barnett Electrical Services

Gordon Macdonald Electrical can source any products from all around Australia and Europe, at a competitive price. Once, John Van Eck (Gordon’s son-in-law), drove the 60kms from Wollongong to Sydney to pick up spare parts from a supplier in order to assist us to complete an urgent breakdown repair the following day.

Zac Crowhurst

Zac Crowhurst

Owner, Crowy’s Electrical

There have been many late Friday afternoon saves that GCM has pulled off for me. Shout out to Tony. He loves taking those calls. The biggest standout was a huge quote that I was late on. I called at 2pm and they had numbers back to me within two hours. And a full quote done by the morning. I really appreciated how much they cared, to put that effort in and get that done for us.

Rick Wilson

Rick Wilson

Owner, R&G WIlson Electrical Contractors

Active Electrical in Ballarat always offer great customer service – they’re easy-going and are friendly guys all-round. I always find them very knowledgeable and good to deal with.

Stronger together

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locally owned and operated
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branches across Australia & New Zealand
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products sold each year
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customers served each month.

Interested in becoming a Gemcell wholesale member?

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Our members

Every Gemcell member is an independent, locally owned and operated electrical wholesaler in Australia or New Zealand, committed to offering their customers the very best products, service and advice. Many of our members are family businesses, with knowledge, commitment and passion being passed down from generation to generation, ensuring that our customers continue to receive quality customer service and expertise for years to come. Gemcell members play a hugely important role in their communities – helping support local people, initiatives and other businesses – and will always go that extra mile for their contractors.

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Active Electrical Distributors
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AIEW Electrical (commenced 1/07/2025)
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Cables Plus
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CNW
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Delta Electrical Distributors
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Dubbo & Cobar Powerhouse
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Electrical Wholesalers Pty Ltd
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Gainforts
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GCM Lighting, Electrical and Automotive
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Gordon Macdonald
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ISAS
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J.A. Russell
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Lakes Electrical Distributors (LED Group)
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Lecky’s Electrical Wholesalers
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Middy’s
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Mining & Industrial Wholesalers
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Myelec Electrical Wholesalers
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P&R Electrical
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POPES
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PowerPlus Wagga
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Rovert Lighting & Electrical
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Sherriff
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Shield King
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Site Supply
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Trade Electrical Data Supplies
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WAIEW PTY LTD (commenced 1/07/2025)

How we work with our members

Gemcell is built on supporting 100% independent, locally owned and operated member companies. We provide administrative and commercial support, along with marketing assistance. In addition to negotiating preferential terms with suppliers, we offer content and assets that members can use to enhance their own businesses and customer relationships.
In addition, we help promote you and your business to electrical contractors across the country through a range of marketing initiatives.

1

Digital content sharing

Publish articles created for the Gemcell website directly on your own website, leveraging our expertise and SEO efforts, while you can rebadge our bi-monthly magazine Electrical Gems to be sent from your own business.

2

Customer engagement tools

Access content and assets that you can use to better engage your customers, including promotional material for the Electrical Gems magazine and competitions.

3

Industry authority and insights

Contribute to magazine and website articles sharing industry knowledge, positioning yourself as authoritative voices in the electrical contracting industry.

4

Networking opportunities

Connect with fellow members and business owners to share information and strengthen your collective market position.

Would you like to partner with Gemcell?

Enquire about becoming a Gemcell wholesaler today.

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    FEB - MAR 2022

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    DEC 2021 - JAN 2022

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    Issue 165

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    OCT - NOV 2021

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    Issue 164

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    AUG - SEPT 2021

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    JUN - JUL 2021

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    DEC 2020 - JAN 2021

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    OCT - NOV 2020

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    JUN - JUL 2022

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    APR - MAY 2020

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    FEB - MAR 2020

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    DEC 2019 - JAN 2020

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    OCT - NOV 2019

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    Issue 152

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    AUG - SEPT 2019

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    JUN - JUL 2019

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    Issue 150

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    APR - MAY 2019

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    FEB - MAR 2019

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    DEC 2018 - JAN 2019

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    OCT - NOV 2018

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    Issue 146

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    AUG - SEPT 2018

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    JUN - JUL 2018

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    FEB - MAR 2018

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    Issue 142

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    DEC 2016 - JAN 2017

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    OCT- NOV 2017

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    Issue 139

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    JUN - JUL 2017

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    APR - MAY 2017

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    Issue 137

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    FEB - MAR 2017

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    Issue 136

    The Disaster Issue

    DEC 2016 - JAN 2017

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    Issue 135

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    OCT - NOV 2017

  • The People Issue

    Issue 134

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    AUG - SEPT 2016

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    Issue 133

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    JUN - JUL 2016

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    Issue 132

    The Safety Issue

    APR - MAY 2016

  • The Wireless Issue

    Issue 131

    The Wireless Issue

    FEB - MAR 2016

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    Issue 130

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    DEC 2015 - JAN 2016

  • The Cable Issue

    Issue 129

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    OCT - NOV 2015

  • The LED Issue

    Issue 128

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    AUG - SEPT 2015

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    Issue 127

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    JUN - JUL 2015

  • The ANZAC Issue

    Issue 125

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    APR - MAY 2015

  • The Australia Issue

    Issue 125

    The Australia Issue

    FEB - MAR 2015

  • The Future Issue

    Issue 124

    The Future Issue

    DEC 2014 - JAN 2015

  • The Renovation Issue

    Issue 123

    The Renovation Issue

    OCT - NOV 2014

  • The Industry Issue

    Issue 122

    The Industry Issue

    AUG - SEPT 2014

  • The Future Shock Issue

    Issue 121

    The Future Shock Issue

    JUN - JUL 2014

  • The Light Issue

    Issue 120

    The Light Issue

    APR - MAY 2014

  • The Green Issue

    Issue 119

    The Green Issue

    FEB - MAR 2014

  • The Press Reset Issue

    Issue 118

    The Press Reset Issue

    DEC 2013 - JAN 2014

  • The Safety Issue

    Issue 117

    The Safety Issue

    OCT - NOV 2013

  • The Business Boot Camp Issue

    Issue 116

    The Business Boot Camp Issue

    AUG - SEPT 2013

The AI Issue

Issue 189

The AI Issue

OCT - NOV 2025

The Mental Health Issue

Issue 188

The Mental Health Issue

AUG - SEPT 2025

The Infrastructure Issue

Issue 187

The Infrastructure Issue

JUN - JUL 2025

The Heritage Issue

Issue 186

The Heritage Issue

APR - MAY 2025

The Resources Issue

Issue 185

The Resources Issue

FEB - MAR 2025

The Renovation Issue

Issue 184

The Renovation Issue

DEC 2024 - JAN 2025

The Showtime Issue

Issue 183

The Showtime Issue

OCT - NOV 2024

The Bias Issue

Issue 182

The Bias Issue

AUG - SEPT 2024

The Distance Issue

Issue 181

The Distance Issue

JUN - JUL 2024

The Growth Issue

Issue 180

The Growth Issue

APR - MAY 2024

The Workfit Issue

Issue 179

The Workfit Issue

FEB - MARCH 2024

The Fire and Water Issue

Issue 178

The Fire and Water Issue

DEC 2023 - JAN 2024

The Multi-Res Issue

Issue 177

The Multi-Res Issue

OCT - NOV 2023

The Cost of Living Issue

Issue 176

The Cost of Living Issue

AUG - SEPT 2023

The Winter Issue

Issue 175

The Winter Issue

JUN - JUL 2023

The Light Issue

Issue 174

The Light Issue

APR - MAY 2023

The Security Issue

Issue 173

The Security Issue

FEB - MAR 2023

The Summer Issue

Issue 172

The Summer Issue

DEC 2022 - JAN 2023

The Change Issue

Issue 171

The Change Issue

OCT - NOV 2022

The E-Issue

Issue 170

The E-Issue

AUG - SEPT 2022

The Future Living Issue

Issue 169

The Future Living Issue

JUN - JUL 2022

The Transport Issue

Issue 168

The Transport Issue

APR - MAY 2022

The Local Issue

Issue 167

The Local Issue

FEB - MAR 2022

The Human Issue

Issue 166

The Human Issue

DEC 2021 - JAN 2022

The Branding Issue

Issue 165

The Branding Issue

OCT - NOV 2021

The Positivity Issue

Issue 164

The Positivity Issue

AUG - SEPT 2021

The ‘Not My Fault’ Issue

Issue 163

The ‘Not My Fault’ Issue

JUN - JUL 2021

The Fault Issue

Issue 162

The Fault Issue

APR - MAY 2021

The Power Issue

Issue 161

The Power Issue

FEB - MAR 2021

The Summer Issue

Issue 160

The Summer Issue

DEC 2020 - JAN 2021

The Care Issue

Issue 159

The Care Issue

OCT - NOV 2020

The Recreation Issue

Issue 158

The Recreation Issue

AUG - SEPT 2020

The Recovery Issue

Issue 157

The Recovery Issue

JUN - JUL 2022

The Solar Issue

Issue 156

The Solar Issue

APR - MAY 2020

The Bigger Business Issue

Issue 155

The Bigger Business Issue

FEB - MAR 2020

The Big Business Issue

Issue 154

The Big Business Issue

DEC 2019 - JAN 2020

The Elsewhere Issue

Issue 153

The Elsewhere Issue

OCT - NOV 2019

The Protection Issue

Issue 152

The Protection Issue

AUG - SEPT 2019

The Emissions Issue

Issue 151

The Emissions Issue

JUN - JUL 2019

The Retro Fit Issue

Issue 150

The Retro Fit Issue

APR - MAY 2019

The Retail and Hospitality Issue

Issue 149

The Retail and Hospitality Issue

FEB - MAR 2019

The Bush Issue

Issue 148

The Bush Issue

DEC 2018 - JAN 2019

The Training Issue

Issue 147

The Training Issue

OCT - NOV 2018

The Connected Home Issue

Issue 146

The Connected Home Issue

AUG - SEPT 2018

The Virtual Reality Issue

Issue 145

The Virtual Reality Issue

JUN - JUL 2018

The Wiring Devices Issue

Issue 144

The Wiring Devices Issue

APR - MAY 2018

The Entertainment Issue

Issue 143

The Entertainment Issue

FEB - MAR 2018

The Transport Issue

Issue 142

The Transport Issue

DEC 2016 - JAN 2017

The Institution Issue

Issue 141

The Institution Issue

OCT- NOV 2017

The Behind the Meter Issue

Issue 140

The Behind the Meter Issue

AUG - SEPT 2017

The Winter Issue

Issue 139

The Winter Issue

JUN - JUL 2017

The Project Issue

Issue 138

The Project Issue

APR - MAY 2017

The Australia Issue

Issue 137

The Australia Issue

FEB - MAR 2017

The Disaster Issue

Issue 136

The Disaster Issue

DEC 2016 - JAN 2017

The Outdoor Issue

Issue 135

The Outdoor Issue

OCT - NOV 2017

The People Issue

Issue 134

The People Issue

AUG - SEPT 2016

The Environment Issue

Issue 133

The Environment Issue

JUN - JUL 2016

The Safety Issue

Issue 132

The Safety Issue

APR - MAY 2016

The Wireless Issue

Issue 131

The Wireless Issue

FEB - MAR 2016

The Tools Issue

Issue 130

The Tools Issue

DEC 2015 - JAN 2016

The Cable Issue

Issue 129

The Cable Issue

OCT - NOV 2015

The LED Issue

Issue 128

The LED Issue

AUG - SEPT 2015

The Smart Issue

Issue 127

The Smart Issue

JUN - JUL 2015

The ANZAC Issue

Issue 125

The ANZAC Issue

APR - MAY 2015

The Australia Issue

Issue 125

The Australia Issue

FEB - MAR 2015

The Future Issue

Issue 124

The Future Issue

DEC 2014 - JAN 2015

The Renovation Issue

Issue 123

The Renovation Issue

OCT - NOV 2014

The Industry Issue

Issue 122

The Industry Issue

AUG - SEPT 2014

The Future Shock Issue

Issue 121

The Future Shock Issue

JUN - JUL 2014

The Light Issue

Issue 120

The Light Issue

APR - MAY 2014

The Green Issue

Issue 119

The Green Issue

FEB - MAR 2014

The Press Reset Issue

Issue 118

The Press Reset Issue

DEC 2013 - JAN 2014

The Safety Issue

Issue 117

The Safety Issue

OCT - NOV 2013

The Business Boot Camp Issue

Issue 116

The Business Boot Camp Issue

AUG - SEPT 2013

The Aussie Issue

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