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The Transport Issue
APR - MAY 2026
Australian Indigenous Electrical Wholesalers Pty Ltd (AIEW) is a majority Indigenous-owned business led by Eddie Murdoch, who brings over two decades of experience in electrical, communications, data, solar, and lighting wholesale.
The company’s foundation is built on the legacy of Australian Electrical Wholesalers Pty Ltd, which entered the trade distribution space in 2011 through the acquisition of AEW Electrical Wholesalers—an established business in St Marys, NSW since 2001.
Combining Eddie’s deep industry knowledge with the merchandising strength and supplier network of Australian Electrical Wholesalers, AIEW delivers a high standard of products and service designed to help customers grow and succeed.
Our members are all proudly locally owned and operated, supporting local jobs and the economy.
Find out more about the structure of Gemcell, and the role we play in facilitating connections between our members and suppliers.
What can Gemcell Member customers expect? Strength, convenience, value, and supporting the local community.