Developing a strong electrical brand to attract top talent

Searching for the sharpest tools in the toolbox? Attracting top talent to join your business begins with a strong electrical brand. Follow these 6 steps to build yours from the ground up.

Once upon a time, we were taught not to judge a book by its cover. Sage words for kids to this day, except when it comes to showcasing your business.

Think about it. Online, the World Wide Web is bursting with digital shopfronts, hustling and bustling for rankings and eyeballs, engagement and sign-ups. Competition is rife, so it’s crucial your brand makes the right, instant impression.

Offline, your brand is visible every day – from every badly parked ute to the on the shirts of your local sports team.

Now it’s not only your prospective customers who see all of this, but your prospective employees, too. So, how do you go about creating a brand and a business that people are keen to work for?

Follow these 6 steps to attract top electrical talent today.

1.      Define your business’ core values

In other words, tell us what you care about. Are you passionate and honest? Always one step ahead when it comes to industry learning? Continually seeking out more sustainable, environmentally friendly products? All about teamwork? Whatever the case may be, think about the kind of person you want to recruit and what their core values might be, too. High-quality candidates are going to be drawn to companies that align with their own personal values and aspirations, so dig deep to marry up what matters most.

2.    Map out your employee value proposition (EVP)

A rock-solid EVP will help you attract top electrical talent every day of the week. But what does it mean exactly? Good question. Your EVP should clearly outline the unique set of offerings your business provides employees in return for their skills and dedication. Think company benefits and learning opportunities, team-bonding days and career growth prospects. What makes your business an exceptional place to work, and why should they want to be a part of it? The answer is your EVP.

3.    Share team stories

You’re the boss, it’s kind of your job to say your business is awesome. But hearing why it’s such a great place to work from the people you already employ unlocks a whole new level of brand workplace credibility. So schedule some time to have a chat with your existing recruits, gather quotes and, if possible, film them explaining why they love where they work. Why? Because viewers retain 95% of a video’s message compared to 10% when reading the text version – that’s pure gold for both your website and social media.

4.   Show your careers page some love

This right here needs to be so much more than a list of available positions. Consider your careers page a hub of useful information about your business culture, values and goals for the future. If possible, mix up the style of content to make it more engaging and easy to digest – we’re talking about graphs and charts, more video info and maybe even some handy business overviews available as downloadable PDFs. The more compelling the narrative, the higher the level of talent you’ll attract.

5.    Be seen in the community

Yep, it’s time to step away from your computer and be seen doing good things. Truth be told, a lot of top quality talent can be found on your own doorstep, so putting your best foot forward with the locals is always a good move. This could mean ensuring your vans are strongly branded, well kept and (most importantly) being driven safely. It could also see you choosing to sponsor a local sports team or club – actively supporting the grassroots of the community. You could even roster in a regular volunteer day for you and your team, where you can help out local charity groups or take part in fundraising activities. Remember, word of mouth is mega, in fact 90% of folks are more likely to trust a brand recommended by a friend. Do all of the above and you’ll be talk of the town for all the right reasons.

6.   Be consistent with your brand

One final word to the wise – be consistent. From your logo to your colour palette, your website to your social media, and your newsletters to your emails – maintaining brand consistency across every touchpoint builds trust, improves brand recognition and increases customer loyalty. In short, it looks like you not only know what you’re doing but that you’re bloody good at it – and that’s the kind of business top electrical talent wants to work for, every day of the week.