A regular enewsletter is a great way of maintaining contact and communication with your  customer base. But the prospect of filling it with worthwhile content can be a daunting prospect. Fear not – we have five ideas to keep your newsletter pumping.

Despite being around for decades, enewsletters are still a very effective marketing tactic. It’s relatively inexpensive, and you’re building your own database – free from the whims of the social media giants who change their algorithms at an annoying frequency.

Creating the content for your newsletter can seem like a chore, but with a simple, repeatable structure, and an ever increasing list of potential ideas, you can fuel your enewsletter for years to come. Here’s five ideas to kickstart your comms.

Personal updates

Whether you’re a solo operator or you’ve got a few people working for you, you and your crew are your business. Never forget, this is a personal gig – customers are inviting you into their homes and their businesses, so a personal connection is key. So include a personal update in your newsletter. It could be a snap from a weekend fishing trip, your apprentice’s new baby, or something else altogether. A meet the team Q&A is always a sure fire winner. But keep it personal. Build the connection, because familiarity breeds trust – and that’s what it’s all about.

New product ideas

Here at Gemcell, we’ve got the very best suppliers in the country, and they’re constantly releasing new products. By sharing some of those new products with your customers, and explaining some of the benefits, you’re showing you’ve got your finger on the pulse, and are dealing with quality products from Australian suppliers. And you’re building up demand. Not sure where to find new product info? Check out our new products page – feel free to grab the info on there for your own newsletter!

Timely seasonal content and energy saving tips

Customers are increasingly wanting energy management tips – so why not become the trusted source of information and create a nice pipeline of new business at the same time? Heading into winter? Put together an article about the most cost-efficient ways to heat the home (here’s one we made earlier, which again you’re free to use!). Or info on other energy saving tactics – solar, home batteries, using appliances at the cheapest times of day. Once you get into the nitty-gritty, there’s a wealth of content ideas you can explore. The content doesn’t have to be long – a couple of hundred words will be enough to demonstrate your knowledge and build trust. 

Safety and energy tips

Want another idea? Safety tips. After all, prevention’s better than the cure, so remind people about the dangers of, for example, piggybacking on powerboards, devices heating up and overloading the circuit. A small reminder about the dangers of everyday things, and a mention of a cost-effective solution, will have enquiries flowing in.

Creating the dream

Sales increase when demand is raised – and demand raises when desire is heightened. It’s a pretty straightforward equation, and to take advantage you need to sell the dream. Share a story each newsletter of a recent job you’ve done – redesigning a kitchen’s lighting, working with a building to create a new outdoor area. Whatever it is, show the end result – create the dream – and then work backwards, explaining what, why and how. Sow the seeds of what’s possible, and go from there.

Remember, the call to action

In each newsletter, you need to have at least one call to action (CTA). Try to have one after each story. The CTA should prompt an action – ideally contacting you to quote on a huge job! A well crafted CTA can help enquiries drop into your email, and see your pipeline of new jobs increasing.

So, what are you waiting for? Get typing!

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