Industry

From Installer to Trusted Adviser: The Smart Home Opportunity for Electrical Contractors

The role of the contractor is evolving, and with good reason. Whereas in the past, people wanted more information, today there’s too much – and no one knows what’s right or wrong. But while information isn’t as valuable today as it once was, knowledge is – and there lies the opportunity for electrical contractors. By establishing [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/smart-home-opportunity-electrical-contractors/">Read More...<span class="screen-reader-text"> from From Installer to Trusted Adviser: The Smart Home Opportunity for Electrical Contractors</span></a></p>

Lifestyle

Morning Routine For Electricians: Your Five-Step Morning Reset

Let’s face it, crawling into a hot ceiling or rewiring a tricky fitout at 7am is a grind. As an electrician, your job demands focus, a steady hand, and a body that can handle the tools and the tight spaces. Getting out of bed is only half the battle – the way you kick off [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/morning-routine-electricians-energy-focus-productivity/">Read More...<span class="screen-reader-text"> from Morning Routine For Electricians: Your Five-Step Morning Reset</span></a></p>

Knowledge and Insights

How Electrical Contractors Should Handle Fake Google Reviews

What electrical contractors should do when they receive fake Google reviews from non-customers. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/fake-google-reviews-business-response/">Read More...<span class="screen-reader-text"> from How Electrical Contractors Should Handle Fake Google Reviews</span></a></p>