Business Toolbox: Marketing
Business toolbox: marketing tips for electrical contractor businesses
Marketing is essential to keep those customers coming in. Here, our experts answer questions posed by electrical contractors, just like you.
Our Marketing expert:
Amanda Lacey, Founder/Director at POPCOM
Q: I don’t have a website. Should I have one, and if so, what’s the easiest way to do it?Amanda Lacey, Founder/Director at POPCOM, says: In today’s digital age, having a website is not just a luxury—it’s a necessity for any business aiming to establish credibility and reach a wider audience. A website acts as your digital storefront, open 24/7, providing potential customers with information about your products or services, your brand story, and most importantly, how to contact you. |
For small to medium enterprises, especially trades, a website can significantly enhance your visibility and accessibility. It allows you to showcase your expertise, share client testimonials, and even offer valuable resources like blogs or newsletters, which can position you as a thought leader in your industry.
Creating a website doesn’t have to be daunting or expensive. There are numerous user-friendly platforms like Wix, Squarespace, and WordPress that offer customisable templates, making it easy to design a professional-looking site without extensive technical knowledge. These platforms often provide integrated tools for SEO, analytics, and even e-commerce capabilities, which can be particularly beneficial if you’re looking to expand your business online. We have a lot of clients who we set up a basic site for and then hand over the keys for easy maintenance.
Moreover, investing in a website can improve your brand’s reputation and trustworthiness. In a world where consumers often research online before making purchasing decisions, not having a website can put your business at a disadvantage. If you can’t be found online, are you really a business that can be trusted?
A website is a powerful tool that can help you reach and engage with your target audience more effectively. It’s an investment that can yield significant returns by enhancing your brand’s profile and expanding your business reach, and there are very few barriers to getting online!
Our Marketing expert:
Rebecca Clark, Director of The 152 Project
Q: I want to get more structured in my marketing. How can I build an effective marketing funnel?Rebecca Clark, Director of The 152 Project, says: In today’s competitive landscape, a well-structured marketing funnel is essential for electricians and tradies to attract and convert potential customers. Here’s a breakdown of how to create an effective funnel: |
Awareness (Top Funnel)
Local SEO
Optimise your website and Google Business Profile for local searches related to your services (‘electrician near me, ‘emergency electrical repairs’). Ensure your name, address, and phone number (NAP) are consistent across all platforms.
Content marketing
Share helpful blog posts and social media content showcasing your expertise. Think ‘10 smart ways to add value to your home with modern lighting’.
Paid advertising
Run targeted ads on Google Ads and or social media targeting homeowners in your service area.
Interest (Middle Funnel)
Email marketing
Nurture leads with informative newsletters featuring seasonal electrical tips, special offers for first-time customers, and case studies showcasing your successful projects.
Lead magnets/webinars/workshops
Create value-add content or host online or in-person sessions on relevant topics like energy-saving tips, smart home automation, or electrical safety for families.
Decision (Bottom Funnel)
Customer testimonials
Showcase positive reviews and case studies on your website, social media, and Google Business Profile. Highlight specific problems you solved and the value you delivered.
Limited-time offers
Create a sense of urgency with special discounts for a limited time, bundled service packages, or free upgrades with specific projects.
Action (Conversion)
Clear call to action
Make it easy for potential customers to contact you through prominent phone numbers, email addresses, and online contact forms on your website and social media.
Streamlined booking process
Offer online booking options or a user-friendly scheduling system to simplify the process for customers.
By implementing these strategies and consistently tracking your results, you can build a powerful marketing funnel that generates a steady stream of high-quality leads.
Got a question for our experts? Email editor@gemcell.com.au
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