Member Profile



Acquired by Middy’s in 2018, MSBE has been trading as a family business since 1954, with a long history within the electrical industry.

MSBE operates from five branches in NSW.  MSBE customers are able to deal with both businesses under their existing trading arrangements.




Our Members

Our members are all proudly locally owned and operated, supporting local jobs and the economy.

Explore More

How Gemcell works

Find out more about the structure of Gemcell, and the role we play in facilitating connections between our members and suppliers.

Explore More

The Gemcell Difference

What can Gemcell Member customers expect? Strength, convenience, value, and supporting the local community.

Explore More