As a proud independent family owned business, we have been a trusted name in the New Zealand electrical industry since 1951. We operate in New Zealand under the names J. A. Russell Ltd and Radcliffe Electrical.
We pride ourselves on stocking the best quality compliant product from leading suppliers and manufacturers. As New Zealand’s largest electrical wholesaler we offer our customers the convenience of 72 branches nationwide and accessibility to our extensive product range via our online portal “on2site”. On2site also enables our customers to fully integrate with our business online 24/7, using our comprehensive pricing, invoicing and quoting modules and our advanced stock management functionality.
With over 700 staff we specialize in providing design solutions and advice for the trade. Working alongside our customers is our award winning Lighting Solutions team providing expert advice on all lighting requirements. We also have a dedicated Data & Technology team consisting of experienced installers who can provide technical assistance and “hands on” advice with all network installations and a regionally based Contracts team who specialize in the compilation and delivery of timely, accurate and competitive open tender quotation requests.