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# Gemcell

## Sitemaps
[XML Sitemap](https://gemcell.com.au/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [The Silent Site Hazard: How Sparkies Can Shake Off Imposter Syndrome](https://gemcell.com.au/news/electrical-business-mental-health-imposter-syndrome-electricians/): Learn how to recognise imposter syndrome, manage self-doubt and build confidence while maintaining safe work practices.
- [Best Claw Hammer For Electricians: Three Tools Compared](https://gemcell.com.au/news/tool-reviews-best-claw-hammer-for-electricians/): Three experienced electricians compare and rate three claw hammers, assessing balance, grip, vibration control and usability.
- [35 Years of Gemcell: Celebrate the Journey with Our Special Anniversary Issue](https://gemcell.com.au/news/35-years-of-gemcell-anniversary-issue/): What were you doing back in 1991? Maybe you weren’t on the planet yet. Maybe you were at school, or maybe you were in the earlier stages of your career, dreaming big dreams and making big plans.
- [Ventair – SOVEREIGN DC](https://gemcell.com.au/new-products/ventair-sovereign-dc/): Sovereign DC fan combines cutting-edge performance with enduringstyle.Engineered with a high efficiency DC motor, delivering large scale airflow thatkeeps your environment effortlessly comfortable.Built tough with weather-resistant epoxy coated components, the Sovereign DCis made to last, wherever you live.Power. Presence. Perfection.Available in White or Black finish with 1500mm & 1800mm sweep.
- [Trader – Arctic Owl Motion Sensor Passive Infrared Outdoor](https://gemcell.com.au/new-products/trader-arctic-owl-motion-sensor-passive-infrared-outdoor/): Our popular Owl 360 degree outdoor motion sensor is now available in black.Designed to match dark coloured ceilings, the surface mounting kit makes it ideal for concrete or suspended ceiling installs. For recessed, simply insert the springed clips into a 85mm cut-out.
- [Clipsal by Schneider Electric – 755HA5L​ Heat Alarm, Surface, 230V, Lithium Battery Backup](https://gemcell.com.au/new-products/clipsal-by-schneider-electric-755ha5l-heat-alarm-surface-230v-lithium-battery-backup/): Standalone Heat Alarm Device​
- [Energetic Lighting – Moody 3-Step Downlight](https://gemcell.com.au/new-products/energetic-lighting-moody-3-step-downlight/): The Moody 3-Step Downlight redefines modern architectural lighting with an innovative blend of intelligent control, visual comfort, and refined design. Featuring advanced 3-step switching and smooth dimming functionality, it allows users to effortlessly adapt the ambience of a space – delivering flexible lighting scenes that balance practical illumination with atmospheric mood lighting.
- [Brilliant – Airforce 3-in-1 Bathroom Heater](https://gemcell.com.au/new-products/brilliant-airforce-3-in-1-bathroom-heater/): Brilliants Airforce 3-in-1 Bathroom Heater is a high-performance unit designed specifically for small to medium-sized bathrooms and ensuites. It serves as a comprehensive climate and lighting solution by integrating high-velocity air extraction, instant radiant heating, and superior LED illumination into a single, sleek fixture.
- [CABAC – Caddy](https://gemcell.com.au/new-products/cabac-caddy/): Ideal for high-density installations where speed, accuracy, and consistency are critical, the nVent CADDY Integrated In‑Wall Mounting Bracket simplifies multi‑outlet mounting and ensures consistent alignment without measuring, delivering efficiency, scalability, and a clean, professional finish every time.
- [Haneco – STAX PLUS](https://gemcell.com.au/new-products/haneco-stax-plus-300-w/): STAX PLUS is a high‑performance asymmetric LED floodlight designed for precise, uniform and low‑glare illumination across sports facilities, industrial sites and outdoor areas. Its advanced optical design minimises spill light while maximising efficiency, and its robust, weather‑resistant construction ensures long‑lasting reliability in demanding environments.
- [Legrand – D50 Integrated Satellite](https://gemcell.com.au/new-products/legrand-d50-integrated-satellite/): Against this backdrop, Legrand’s Integrated Satellite range, launching March 2026, represents a significant step forward. The new design consolidates the head, electronics, and battery into a single compact housing, eliminating many pain points – including loose powerpacks, excess cabling, and complex mounting steps.
- [From Installer to Trusted Adviser: The Smart Home Opportunity for Electrical Contractors](https://gemcell.com.au/news/smart-home-opportunity-electrical-contractors/): The role of the contractor is evolving, and with good reason. Whereas in the past, people wanted more information, today there’s too much – and no one knows what’s right or wrong.
- [Morning Routine For Electricians: Your Five-Step Morning Reset](https://gemcell.com.au/news/morning-routine-electricians-energy-focus-productivity/): Let’s face it, crawling into a hot ceiling or rewiring a tricky fitout at 7am is a grind. As an electrician, your job demands focus, a steady hand, and a body that can handle the tools and the tight spaces. Getting out of bed is only half the battle – the way you kick off the first hour sets the vibe for the whole day.
- [How Electrical Contractors Should Handle Fake Google Reviews](https://gemcell.com.au/news/fake-google-reviews-business-response/): What electrical contractors should do when they receive fake Google reviews from non-customers.
- [Succession Planning for Electrical Contractors: Why You Need to Start Now](https://gemcell.com.au/news/succession-planning-electrical-contractors/): Why electrical contractors should start succession planning early to protect business value and long-term stability.
- [Mentoring Your Electrical Crew for Long-Term Growth](https://gemcell.com.au/news/mentoring-your-electrical-crew/): Shouting orders at an apprentice who just cut the wrong cable or dealing with a crew who can't make a decision without calling you every five minutes is next-level exhausting. This is where mentoring, not just managing, comes into play. But what exactly is the difference?
- [How To: Authentic Marketing For Electricians](https://gemcell.com.au/news/how-electricians-can-be-authentic-in-their-marketing/): Marketing your electrical business doesn’t call for a massive advertising budget or a Hollywood production crew – it requires authenticity. In an industry where reputation is everything, winning over customers comes down to one crucial element: trust.
- [Sole Trader vs PTY LTD: What Electrical Contractors Need to Know](https://gemcell.com.au/news/sole-trader-vs-pty-ltd-electrical-contractors/): When should electrical contractors move from sole trader to a PTY LTD company structure? Here’s what to consider.
- [Right to Disconnect Laws: Can Electrical Contractors Call Employees After Hours?](https://gemcell.com.au/news/right-to-disconnect-laws-electrical-contractors/): What Australia’s Right to Disconnect laws mean for electrical contractors and after-hours employee contact.
- [10 Tips For Hiring Your First Apprentice, From a Tradie Who’s Been There](https://gemcell.com.au/news/10-tips-for-hiring-your-first-apprentice/): Hiring your first apprentice is one of the biggest decisions you'll make as a business owner. Take the time. Pay attention. Trust what you see.
- [Introducing the ACI Check Cable Program](https://gemcell.com.au/news/aci-check-cable-program-non-compliant-electrical-cable/): Gemcell wholesalers are renowned for their commitment to ensuring the products contractors use are fully compliant and suitable for Australian conditions, and Gemcell members Middy’s Lecky’s and CNW have partnered with the Australian Cable Initiative (ACI) to take part in a pilot program across Victoria to help contractors spot non-compliant cable.
- [How to Scale an Electrical Contracting Business](https://gemcell.com.au/news/scaling-an-electrical-business/): What electrical contractors need to know about scaling a business without losing control, quality or profitability.
- [Electrician Specialisations In Australia: How Sparkies Can Level Up ](https://gemcell.com.au/news/electrician-specialisations-australia/): Australia’s electrical trade is thriving, with sparkies in strong demand across construction, renewable energy and infrastructure. But while the trade is stable, the general domestic and residential sectors remain highly competitive.
- [Family Business Tips for Electrical Contractors](https://gemcell.com.au/news/family-business-tips-electrical-contractors/): How electrical contractors can build stronger family businesses with better structure, communication and planning.
- [Should Electricians Charge for Quotes? What Contractors Need to Know](https://gemcell.com.au/news/charging-for-electrical-quotes-profitability/): Why charging for electrical quotes can improve profitability and reduce wasted time for contractors.
- [Can Sparkies Do Private Weekend Jobs?](https://gemcell.com.au/news/employee-side-work-conflict-of-interest/): For many electrical contractors, it is a situation that eventually comes up – one of your A-grade sparkies is doing private jobs on weekends using their own tools and equipment.
- [Workplace Safety Culture: 8 Practical Steps for Electrical Contractors](https://gemcell.com.au/news/electrical-contractors-workplace-safety-culture/): Eight practical workplace safety culture tips for electrical contractors and tradie business owners.
- [Business Continuity Planning for Electrical Contractors](https://gemcell.com.au/news/business-continuity-planning-for-electrical-contractors/): Why electrical contractors need a business continuity plan to manage disruption, risk and unexpected events.
- [Best Enewsletter Platforms for Electrical Businesses](https://gemcell.com.au/news/finding-the-right-enewsletter-platform-for-electricians/): Enewsletter platforms help electricians stay connected with customers between jobs and maintain regular communication.
- [When Should Electrical Contractors Hire a Debt Collector?](https://gemcell.com.au/news/when-to-hire-a-debt-collector/): When does unpaid debt become worth chasing? Here’s what electrical contractors should consider before escalating recovery.
- [Burning Smell From Switchboard? What Your Clients Need To Know](https://gemcell.com.au/news/what-to-do-if-switchboard-smells-burning/): A burning smell from your switchboard may signal an electrical fault. Learn the safe steps to take and when to call an electrician.
- [Electrical Business Logo Design Tips for Contractors](https://gemcell.com.au/news/electrical-business-logo-design-tips/): Simple logo design tips for electricians and trade business owners building a professional brand.
- [Best Impact Punchdown Tools: Electricians Put 3 Of The Best To The Test](https://gemcell.com.au/news/best-impact-punchdown-tools-reviewed-electricians/): Three electricians test and review impact punchdown tools for durability, ergonomics and value on site.
- [Growth Mindset for Electrical Contractors: What It Is and How to Develop It](https://gemcell.com.au/news/growth-mindset-business-success-electrical-contractors/): Learn how a growth mindset can help electrical contractors improve resilience, leadership and long-term business success.
- [Why Copper Prices Affect Electrical Cable Costs](https://gemcell.com.au/news/copper-prices-electrical-cables-australia/): Rising copper prices are affecting electrical cable costs, supply and demand across the electrical industry.
- [Are Business Awards Worth It for Electrical Contractors?](https://gemcell.com.au/news/business-awards-for-electrical-contractors/): Should electrical contractors enter business awards? Experts explain the benefits, mistakes and opportunities.
- [Clipsal – New MAX9 Switchboards](https://gemcell.com.au/new-products/clipsal-new-max9-switchboards/): Introducing Clipsal’s latest in circuit protection — the new MAX9 Switchboards. These tough plastic DIN‑rail boards come in 13M, 18M and 24M widths with 1–4 row options, giving you the flexibility to handle anything from standard home jobs to bigger, high‑demand setups. Choose from surface, flush or IP65 weatherproof versions, so you’re covered whether the board’s going inside, outside or in an exposed spot. With extra space for larger loads, 3‑phase circuits and monitoring gear, the MAX9 range makes wiring easier and cleaner. It’s also built to work perfectly with MAX9 devices and MAXBAR busbars, helping you install faster, keep boards tidy and stay ready for future upgrades.
- [Ventair – Wall Mount Drum Fan](https://gemcell.com.au/new-products/ventair-wall-mount-drum-fan/): The Tilt360 Wall Mount drum fan is ideal for high traffic commercial and residential spaces. These versatile fans are constructed with full copper AC motors and aluminium blades. Get precision high airflow with a 3-speed control dial and tiltable fan drum.
- [Energetic Lighting – Coogee Wall Light](https://gemcell.com.au/new-products/energetic-lighting-coogee-wall-light/): • Flexibility: Tri-Colour selectable for versatile lighting options• Durability: IP65 rated for robust dust & water protection and UV protected polycarbonate housing for resistance• Safety: Double insulated for installation in insulated ceilings• Reliability: 3 years warranty and >50,000 hours lifetime (L80B10) for peace of mind• Accuracy: CRI≥80 for natural-looking colours• Uniform Output: Polycarbonate diffuser for smooth and even light distribution• Convenience: Integrated driver for compact design, light weight & quick connection
- [CLA Lighting – STE32](https://gemcell.com.au/new-products/cla-lighting-ste32/): Recessed STEP or Underbench LED light. 240V TRI wattage (0.5,1.5 or 2.5W). TRI Colour 3K, 4K, 5K. (50, 150 OR 220 Lumens).White fitting with frosted diffuser. Diameter: 86mm, Cut out 550 to 60mm, Depth 31mm. Inbuilt led driver. Non Dimmable Suitable for 2 way switching , PIR and Microwver sensors. Double insulated and IP44.
- [Klein Tools Australia – Comfort grip Combination Pliers](https://gemcell.com.au/new-products/klein-tools-australia-comfort-grip-combination-pliers/): Comfort Grip Combination PliersA-12098-AUMeet the new Klein Tools Comfort Grip Combination Pliers—built for electricians who want more control, more leverage, and more confidence on every job. Whether you’re making up a panel, dressing cables, or finishing off terminations, these pliers are designed to help you work faster and cleaner with less effort. A precise jaw gap makes twisting stranded copper wire easier and more consistent, helping you form tight, professional twists without fighting the tool.
- [LEDVANCE – DOT Matrix Flexible LED Signage](https://gemcell.com.au/new-products/ledvance-dot-matrix-flexible-led-signage/): The LEDVANCE new Dot Matrix programmable signage is a flexible circuit board with an ultra-versatile design, ideal for applications ranging from retail and events to automotive and architectural installations. A durable IP65 rated housing for reliable indoor or outdoor applications and performance.
- [Martec – Quest Ceiling Light](https://gemcell.com.au/new-products/martec-quest/): Features
- [How are renovations looking for the rest of this year – and beyond?](https://gemcell.com.au/news/abs-data-shows-renovation-trends-risks-and-opportunities-for-australian-electrical-contractors-in-2026/): For electrical contractors, the past few years have been defined by a consistent theme – homeowners investing in their homes, and investors renovating to flip for a profit.
- [EV Charging in Strata Buildings: What Electrical Contractors Need to Know](https://gemcell.com.au/news/ev-charging-strata-buildings-electrical-contractors-guide/): EV charging in strata buildings is creating new challenges. Learn the costs, planning requirements and safety considerations for contractors.
- [Should Electrical Contractors Charge Hourly Rates?](https://gemcell.com.au/news/electrical-contractors-hourly-rates/): Should electricians charge hourly rates? When it works, risks, and pricing strategies for electrical contractors.
- [Work Vehicle Accidents: Are Employers Liable If an Employee Uses Their Own Ute?](https://gemcell.com.au/news/employee-private-vehicle-work-accident-liability/): Electrical contractors often rely on their team to pick up materials, visit job sites or run errands during the workday. Sometimes that means employees using their own vehicles for work tasks.
- [Why is my switchboard humming – and what should I do about it?](https://gemcell.com.au/news/humming-switchboard-causes-solutions/): A humming switchboard can signal faults or overload. Learn the causes, risks and when to call an electrician.
- [Tradie Networking for Electrical Contractors: Building Referral Networks That Work](https://gemcell.com.au/news/tradie-networking-electrical-contractors/): How electrical contractors can build referral networks with tradies to increase work, manage risk and strengthen business resilience.
- [GPS Tracking in Work Vehicles: How to Introduce It Without Upsetting Your Team](https://gemcell.com.au/news/gps-tracking-work-vehicles-employee-concerns/): Many electrical contractors are considering GPS tracking systems for their work vehicles. The technology can help manage fleets, protect assets and improve job scheduling.

## Pages
- [Electrical Gems Current Edition](https://gemcell.com.au/electrical-gems-current-edition/)
- [Local Heroes](https://gemcell.com.au/local-heroes-gems/)
- [The magazine keeping you “wired” to what matters — Electrical Gems.](https://gemcell.com.au/subscribe-electrical-gems/)
- [Unlock new revenue streams with our guide to diversification](https://gemcell.com.au/2026-ebook/)
- [Competitions](https://gemcell.com.au/competitions/)
- [About Us](https://gemcell.com.au/about-us/):    
- [Home](https://gemcell.com.au/)
- [Wholesaler](https://gemcell.com.au/wholesaler/)
- [Our Story](https://gemcell.com.au/our-story/)
- [FAQ](https://gemcell.com.au/faq/)
- [Suppliers](https://gemcell.com.au/suppliers/)
- [Contractors](https://gemcell.com.au/contractors/)
- [Electrical Gems](https://gemcell.com.au/electricalgems/)
- [Learn Platform](https://gemcell.com.au/learn-platform/): Subscribe to Electrical Gems
- [Local Heroes](https://gemcell.com.au/local-heroes/): Be Our Next Local Hero!
- [Pick up your print copy in store!](https://gemcell.com.au/gems-branch-pickup/): Subscribe to Electrical Gems
- [Paid Subscription](https://gemcell.com.au/gems-subscription/): Subscribe to Electrical Gems
- [Digital Gems](https://gemcell.com.au/digital-gems/): Subscribe to Electrical Gems
- [Terms of Use](https://gemcell.com.au/about-us-original/terms-of-use/): This website or any extension of this website is owned and operated by Gemcell Electrical Group (ABN: 30 053 992 966 and ACN: 053 992 966), 7/40 Brookhollow Avenue, Norwest NSW 2153 in the State of New South Wales, Australia. The material on this website contains intellectual property belonging to Gemcell Electrical Group. This Website publishes electronic versions of publications and information.
- [Unsubscribe](https://gemcell.com.au/electricalgems/unsubscribe/): Subscribe to Electrical Gems
- [Latest News](https://gemcell.com.au/electricalgems/latest-news/)
- [Terms and Conditions](https://gemcell.com.au/terms-and-conditions/)
- [New Products](https://gemcell.com.au/new-products/)
- [Subscribe](https://gemcell.com.au/electricalgems/subscribe/): Subscribe to Electrical Gems
- [Members](https://gemcell.com.au/members/)
- [Contact Us](https://gemcell.com.au/contact-us/)
- [Electrical Gems Archive](https://gemcell.com.au/electricalgems/archive/)
- [Find a Branch](https://gemcell.com.au/find-a-branch/)
- [Products](https://gemcell.com.au/products/)
- [Privacy Policy](https://gemcell.com.au/privacy-policy/): About this policy   The Privacy Act 1988 (Commonwealth) (“the Act”) governs the ways in which private sector organisations use, collect and disclose personal information. This privacy policy sets out the principles which Gemcell Pty Ltd (“Gemcell”) will follow in the management of the personal information of individuals. The policy will be provided on request to anybody who asks for a copy and the policy will be posted on Gemcell’s website. We may change this privacy policy from time to time. Any updated versions of this privacy policy will be posted on our website. This privacy policy was last updated in March 2024.   Policy   Gemcell is committed to protecting the privacy of individual’s personal information. Gemcell adheres to the ten National Privacy Principles (‘NPPs’) set out in the Act and will only collect, use or disclose personal information in accordance with the Act and this privacy policy. Gemcell will, from time to time, collect and use personal information. The types of personal information collected and the purposes for which that personal information will be used will depend on the circumstances. However, Gemcell usually collects personal information for the purpose of conducting games, draws and competitions in its magazine, “Electrical Gems”. As required by NPP 1, Gemcell discloses the following: The identity of the company is Gemcell Pty Ltd, and it can be contacted at 7/40 Brookhollow Ave, Norwest NSW, 2153. Telephone (02) 8814 1174. Website: www.gemcell.com.au The personal information is collected for the purpose of Gemcell’s operations and to conduct games, draws and competitions in its magazine “Electrical Gems”. The individual is entitled to access the personal information collected and to seek correction of such personal information in accordance with NPP 6. The personal information will not be disclosed to any third party except with the individual’s consent or as required by law, e.g. to law enforcement agencies, or to service providers retained in the course of Gemcell’s operations e.g. the Printer of “Electrical Gems” magazine. The consequence if the personal information is not disclosed is that the individual or any associated member of the Gemcell Electrical Wholesaling Group will not be eligible to participate in any game, draw or competition conducted by Gemcell. If you have any queries or concerns about Gemcell’s collection, use or disclosure of personal information, contact Gemcell’s Privacy Officer on telephone (02) 8814 1174.   Cookies   We may also collect your personal information through the use of cookies. When you access websites, a “cookie” may be sent to your computer. Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you. It also enables us to keep track of products or services you view so that, if you consent, we can send you news about those products or services. We also use cookies to measure digital traffic patterns which help us determine which pages you have visited. We use this to research our users’ habits so that we can improve our online presence.  If you do not wish to receive cookies, you can set your browser so that your computer does not accept them.   Marketing Communication   We may send you direct marketing communications and information about our products and services that we consider may be of interest to you. These communications may be sent in various forms, including mail or through email in accordance with applicable marketing laws, such as the Spam Act 2003 (Cth). If you indicate a preference for a method of communication, we will endeavor to use that method whenever practical to do so. You may also choose to opt out of receiving any marketing communications from Gemcell / Electrical Gems by contacting us or by using the opt out options available to you. We will then ensure that your name is removed from our mailing list and marketing communications.   Security   We take reasonable steps to ensure your personal information is protected from misuse, loss and from unauthorized access. We may hold your information in either electronic or hard copy form. Personal information is destroyed or de-identified when no longer needed. As our website is connected to the internet, which is inherently insecure, we cannot ensure the security of information transmission. We do not guarantee that the data you share with us online will remain confidential, and there is a risk of interception during transmission. Therefore, any personal or other information transmitted to us online is at your own risk. Our website may include links to third-party websites. We do not make any representations or warranties concerning the privacy practices of these third-party websites, and we are not accountable for their privacy policies or content. It is the responsibility of the third-party websites to inform you about their own privacy practices.   Breach Of Privacy   If you believe that your privacy has been breached, please contact us either by giving us a call on 02 8814 1174 or using the information on our Contact Us page so that we can begin our investigation. When sending us a Breach of Privacy Notice, please include your name, address, phone number and any other contact information that is relevant for us to find out about this incident. For privacy reasons, we will only accept complaints made by the person involved and or authorized. If you wish to send us a notice on someone else's behalf, please make sure you send us the relevant information and proof of authority to do so. If you have any questions about this privacy policy, please contact the Gemcell Head Office by giving us call on 02 8814 1174 or using the information on our Contact Us page. All requests and complaints will be treated as confidential. We will also ensure that your request is resolved in a timely manner.

## Competitions
- [Puzzles](https://gemcell.com.au/competition/puzzles/): Check out our latest puzzles! Can you solve them?

## Suppliers
- [Ventair](https://gemcell.com.au/suppliers/ventair/)
- [Prysmian](https://gemcell.com.au/suppliers/prysmian-group/)
- [Nexans Olex](https://gemcell.com.au/suppliers/nexans-olex/)
- [NHP](https://gemcell.com.au/suppliers/nhp/)
- [Matchmaster](https://gemcell.com.au/suppliers/matchmaster/)
- [Madison Group](https://gemcell.com.au/suppliers/madison-express/)
- [Legrand Australia](https://gemcell.com.au/suppliers/legrand-australia/)
- [Hager Electro](https://gemcell.com.au/suppliers/hager/)
- [Signify](https://gemcell.com.au/suppliers/pierlite/)
- [EzyStrut](https://gemcell.com.au/suppliers/ezystrut/)
- [Electra Cables](https://gemcell.com.au/suppliers/electra-cables/)
- [Clipsal by Schneider Electric](https://gemcell.com.au/suppliers/clipsal/)
- [Cabac](https://gemcell.com.au/suppliers/cabac/)
- [Australian Plastic Profiles](https://gemcell.com.au/suppliers/australian-plastic-profiles/)
- [B&R Enclosures](https://gemcell.com.au/suppliers/br-enclosures/)

## Gemcell Members

## Branches

## Categories
- [Australian Cable Initiative](https://gemcell.com.au/category/australian-cable-initiative/)
- [Business](https://gemcell.com.au/category/business/)
- [Energy Efficiency](https://gemcell.com.au/category/energy-efficiency/)
- [Heating and Cooling](https://gemcell.com.au/category/heating-and-cooling/)
- [Industry](https://gemcell.com.au/category/industry/)
- [Knowledge and Insights](https://gemcell.com.au/category/knowledge-and-insights/)
- [Lifestyle](https://gemcell.com.au/category/lifestyle/)
- [Lighting](https://gemcell.com.au/category/lighting/)
- [Master Electricians Australia](https://gemcell.com.au/category/master-electricians-australia/)
- [Member Profiles](https://gemcell.com.au/category/member-profiles/)
- [New Products](https://gemcell.com.au/category/new-products/)
- [News](https://gemcell.com.au/category/news/)
- [Product Reviews](https://gemcell.com.au/category/product-reviews/)
- [Products](https://gemcell.com.au/category/products/)
- [Safety](https://gemcell.com.au/category/safety/)
- [Security](https://gemcell.com.au/category/security/)
- [Tool Information](https://gemcell.com.au/category/tool-information/)
- [Tool Reviews](https://gemcell.com.au/category/tool-reviews/)

## Gemcell States
- [Australian Capital Territory](https://gemcell.com.au/members_state/australian-capital-territory/)
- [New South Wales](https://gemcell.com.au/members_state/new-south-wales/)
- [New Zealand](https://gemcell.com.au/members_state/new-zealand/)
- [Northern Territory](https://gemcell.com.au/members_state/northern-territory/)
- [Queensland](https://gemcell.com.au/members_state/queensland/)
- [South Australia](https://gemcell.com.au/members_state/south-australia/)
- [Tasmania](https://gemcell.com.au/members_state/tasmania/)
- [Victoria](https://gemcell.com.au/members_state/victoria/)
- [Western Australia](https://gemcell.com.au/members_state/western-australia/)

## State
- [New South Wales](https://gemcell.com.au/state/new-south-wales/)
- [Northern Territory](https://gemcell.com.au/state/northern-territory/)
- [Queensland](https://gemcell.com.au/state/queensland/)
- [South Australia](https://gemcell.com.au/state/south-australia/)
- [Tasmania](https://gemcell.com.au/state/tasmania/)
- [Victoria](https://gemcell.com.au/state/victoria/)
- [Western Australia](https://gemcell.com.au/state/western-australia/)

## about

The largest group of independent electrical wholesalers in the nation, with more than 360 branches across Australia and New Zealand
 

Gemcell Electrical Group was established in 1991, under the name Gemcell Australia, by six independent NSW electrical wholesalers forming a buying group to allow them to compete with large multinational electrical wholesalers. In July of 2013, Gemcell Australia changed its name to Gemcell Electrical Group, to reflect the operations of the group more clearly.