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Gemcell Electrical Group was established in 1991 under the name Gemcell Australia by six independent NSW electrical wholesalers who decided to form a buying group to allow them to compete with large multinational electrical wholesalers.

Since its humble origins, Gemcell has increased in size to be Australia's largest electrical wholesale group with 30 independent member companies and a growing network of over 240 branches across the country.

In 2010 Gemcell became a member of IMELCO, an international electrical wholesale group based in Europe, improving our ability to compete in an increasingly global market.

Gemcell gained AUSBUY membership in 2012, being an Australian owned business allows Gemcell Australia to keep profits in Australia and support local jobs and the economy.

In July of 2013 Gemcell Australia changed its name to Gemcell Electrical Group to reflect the operations of the group more clearly.