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An electrical contractor’s guide to diversifying revenue and positioning yourself as the go-to expert in 2026
For decades, the path for many electrical contractors was clear: do the job the client asks for, do it well, and move on to the next. But as we look...
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An electrical contractor’s guide to diversifying revenue and positioning yourself as the go-to expert in 2026
An electrical contractor’s guide to diversifying revenue and positioning yourself as the go-to expert in 2026 [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/an-electrical-contractors-guide/">Read More...<span class="screen-reader-text"> from An electrical contractor’s guide to diversifying revenue and positioning yourself as the go-to expert in 2026</span></a></p>
Knowledge and Insights
Australia’s social media ban: what it means for electricians
Australia’s social media ban for under-16s is here. Learn how this world-first law impacts your electrical business, from customer reach to finding apprentices, and how to diversify your marketing now. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/australia-social-media-ban/">Read More...<span class="screen-reader-text"> from Australia’s social media ban: what it means for electricians</span></a></p>
New Products
Ventair – FanLink
Introducing the Ventair FanLink app control module, the new high-tech way to control your Skyfan. Simply plug the module directly into the port in your fan receiver, download the free PIXIE app (available on Android and IOS devices) and you’ve unleashed ultimate control of your Skyfan ceiling fan. Pairing only takes a few minutes once [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/new-products/ventair-fanlink/">Read More...<span class="screen-reader-text"> from Ventair – FanLink</span></a></p>
Business
How independent electrical wholesalers benefit contractors and communities
Independent electrical wholesalers not only supply exceptionally good products – they also play a huge role in creating thriving communities. Here’s how. [...]<p><a class="btn btn-secondary understrap-read-more-link" href="https://gemcell.com.au/news/independent-electrical-wholesalers/">Read More...<span class="screen-reader-text"> from How independent electrical wholesalers benefit contractors and communities</span></a></p>
News
An electrical contractor’s guide to diversifying revenue and positioning yourself as the go-to expert in 2026
For decades, the path for many electrical contractors was clear: do the job the client asks for, do it well, and move on to the next. But as we look...
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