Gemcell Electrical Group was established in 1991 under the name Gemcell Australia by six independent NSW electrical wholesalers forming a buying group to allow them to compete with large multinational electrical wholesalers. In July of 2013 Gemcell Australia changed its name to Gemcell Electrical Group to reflect the operations of the group more clearly.
Today, Gemcell is Australia’s largest electrical wholesale group with 30 independent member companies and a growing network of over 320 branches across the country. Every member is 100% Australian owned and operated meaning that Gemcell helps to keep profits in Australia and support local jobs and the economy. Represented in every state and territory, together we can hold our own against the massive foreign-owned multinationals and offer. Gemcell customers get the best of both worlds – massive buying power combined with personal family service.
In 2010 Gemcell became a member of IMELCO, an international electrical wholesale group based in Europe, improving our ability to compete in an increasingly global market.